Senior Marketing Lead

AIR Communities•Denver, CO

13d•Onsite

About The Position

The Senior Marketing Lead oversees day-to-day marketing programs, projects, and operational initiatives that support business objectives and drive apartment rental demand. The role coordinates team workflows, ensures timely and effective delivery of marketing initiatives, and maintains operational excellence across marketing functions. It provides direction on project execution, facilitates communication across stakeholders, and implements process improvements to enhance efficiency, consistency, and team performance. The position leads planning and execution of marketing programs across web, email, print, digital advertising, social media, and point-of-sale channels. It manages multiple concurrent initiatives, establishes project scopes and success measures, addresses risks and roadblocks, reviews deliverables for quality and brand alignment, and maintains project documentation and reporting. The Senior Marketing Lead is a key resource for marketing team members, coordinating workloads and supporting collaboration with field partners, vendors, agencies, and cross-functional stakeholders. It improves workflows and procedures, evaluates tools and processes, tracks operational performance, supports budget stewardship, and collaborates with leadership to translate business objectives into actionable marketing plans. The position is in-office five days a week.

Requirements

Four to six years of progressive marketing, marketing operations, project management, or related experience.
Experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
Experience coordinating cross-functional stakeholders, vendors, agency partners, and internal teams to achieve project objectives.
Demonstrated ability to prioritize competing demands and make sound decisions under changing business conditions.
Experience executing integrated marketing campaigns across digital and traditional marketing channels.

Nice To Haves

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
Experience in multifamily housing, real estate, property management, hospitality, retail, or another multi-location service environment.
Experience leading marketing operations, campaign management, or process improvement initiatives.
Working knowledge of marketing automation, CRM, content management systems, and digital advertising platforms.
Experience developing standard operating procedures, workflow documentation, and project management frameworks.
Certification in project management, Agile methodologies, process improvement, or a related discipline.
Experience analyzing campaign performance metrics, marketing effectiveness, and operational KPIs to inform decision-making.

Responsibilities

Oversee day-to-day execution of marketing projects, campaigns, and operational initiatives, ensuring timely delivery, quality outcomes, and alignment with business objectives.
Plan, coordinate, and implement marketing programs across web, email, print, digital advertising, social media, and point-of-sale channels.
Manage workflows across concurrent initiatives, balancing resources, priorities, deadlines, and business needs.
Establish project scopes, timelines, milestones, deliverables, and success metrics.
Make routine operational and tactical decisions to address project needs and maintain workflow continuity and team productivity.
Identify project risks, roadblocks, and dependencies, and implement solutions.
Review marketing deliverables for accuracy, consistency, brand alignment, and compliance with standards and processes.
Maintain project documentation, records, timelines, and operational reporting.
Guide, coach, and support Marketing Specialists, Senior Marketing Specialists, and Marketing Leads on project execution and best practices.
Coordinate and prioritize team workloads and facilitate collaboration among team members, field partners, vendors, agency partners, and cross-functional stakeholders.
Communicate priorities, expectations, deadlines, risks, and status updates to stakeholders and leadership.
Influence decision-making and drive stakeholder alignment; support onboarding and ongoing team development.
Analyze workflows and procedures and implement process enhancements, standard operating procedures, and best practices.
Evaluate marketing tools, technologies, and workflows and recommend improvements.
Track operational performance and project metrics, and ensure compliance with company policies, brand standards, legal requirements, and marketing procedures.
Monitor project expenditures, vendor activities, and resource allocation within assigned initiatives.
Collaborate with leadership to translate business objectives into actionable marketing plans and operational priorities.
Monitor industry trends, competitive activity, consumer behavior, and marketing best practices.
Assess campaign performance and operational effectiveness and recommend improvements.
Participate in annual planning, campaign development, and initiative prioritization, making tradeoff decisions across competing priorities.

Benefits

Expected pay rate of $95,000-$105,000 with targeted annual bonus opportunities.
25% rent discount at any AIR community, subject to application and exclusions.
Medical, dental, vision, and life insurance options.
HSA/FSA plans.
Short- and long-term disability paid by the company.
401(k) plan with employer matching contribution up to 6%.
Paid time off, including vacation, sick time, and 14 holidays.
Paid parental leave of up to 16 weeks.
Tuition assistance and up to 100% reimbursement for job-related certifications and licenses.
15 hours of paid community service time annually.
Commuter benefits and pet insurance.
Consumer discounts on various products and services.
Professional development, leadership training, and career growth opportunities.