Marketing Lead

Blueprint Technologies•Bellevue, WA

2d•Hybrid

About The Position

Blueprint is seeking a hands-on Marketing Lead to plan and execute marketing programs that support company growth. The role translates business priorities into market positioning, coordinated campaigns, customer proof, sales enablement, and measurable engagement across Blueprint’s services, solutions, industries, and strategic partner channels. The Marketing Lead manages the day-to-day marketing function and works closely with Client Development, Alliances, solution leaders, delivery teams, recruiting, and executive stakeholders. The role establishes marketing priorities, maintains the marketing calendar and brand standards, and guides work from planning through execution, measurement, and improvement. It combines strategic planning with direct execution, including campaign development, positioning, content guidance, sales materials, channel optimization, and communicating marketing results and next steps to leadership. The Marketing Lead also leads, coaches, and develops the Marketing Coordinator. This is a hybrid role based in Bellevue, Washington, with an expectation of working from the office at least two days per week. Additional in-office attendance may be required based on business needs.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
Three to five years of progressive B2B marketing experience, including ownership of integrated campaigns and experience leading people, vendors, agencies, or complex cross-functional work.
Experience in technology, consulting, professional services, data, AI, cloud, or a similarly complex B2B environment.
Ability to connect marketing strategy and execution to demand generation, sales enablement, customer engagement, and measurable business outcomes.
Strong writing, editing, messaging, and storytelling skills, including the ability to make technical subject matter clear and compelling without losing credibility.
Experience planning and executing across content, email, social media, web, events, webinars, partner marketing, paid media, and account-based programs.
Experience improving website messaging, content architecture, conversion paths, calls to action, lead capture, SEO, and content lifecycle governance.
Ability to build customer-proof and thought-leadership programs through interviews with executives, customers, and technical subject matter experts.
Strong project and program management skills, including prioritization, dependency management, and moving multiple initiatives to completion.
Experience managing budgets, vendors, freelancers, agencies, tools, and campaign resources.
Strong analytical judgment and ability to turn campaign and funnel data into practical recommendations.
Collaborative, low-ego leadership style, high standards, direct communication, initiative, and follow-through.

Nice To Haves

Experience with enterprise CRM, marketing automation, lead-management, and campaign-attribution platforms.
Experience with WordPress or another content management system, web analytics, SEO tools, and paid digital advertising platforms.
Familiarity with LinkedIn campaign strategy, account-based marketing, and B2B event or webinar programs.
Experience supporting partner-led or co-marketing motions within a technology ecosystem.
Familiarity with design and content-production tools such as Canva or Adobe Creative Suite.
Experience marketing data, analytics, AI, cloud, Databricks, or productized technology solutions.
Experience using AI-enabled tools to improve research, content development, personalization, campaign operations, reporting, or team productivity.

Responsibilities

Develop and execute annual and quarterly marketing plans aligned with company growth priorities, solution areas, strategic partnerships, industry focus, and Client Development goals.
Build and maintain messaging architecture that connects Blueprint’s company story, solutions, industry expertise, partnerships, customer outcomes, and differentiated intellectual property.
Translate business priorities into an integrated marketing calendar with defined audiences, messages, offers, channels, owners, timelines, budgets, conversion paths, and success measures.
Plan and lead integrated campaigns across web, email, social media, events, webinars, partner channels, paid media, thought leadership, and account-based marketing.
Partner with Client Development and solution leaders on demand-generation and account-expansion programs that support qualified pipeline and customer relationships.
Own campaign planning from initial brief through launch and follow-up, coordinating content, creative, audiences, lead routing, seller engagement, and measurement.
Guide creation of blogs, case studies, customer stories, white papers, webinars, podcasts, presentations, landing pages, newsletters, and other market-facing content.
Work with subject matter experts to communicate technical expertise and customer outcomes clearly to executive, business, and technical audiences.
Create a repeatable customer-proof program that captures quantified outcomes, customer perspectives, and technical credibility in consistent, reusable formats.
Maintain Blueprint’s brand voice, messaging, visual standards, company descriptions, solution language, and market positioning across external and internal materials.
Balance strategic partner visibility with a cohesive story about Blueprint’s broader capabilities, solutions, industries, and business value.
Manage partner marketing, including joint campaigns, events, seller enablement, customer proof, co-marketing, and follow-up tied to measurable business goals.
Oversee sales enablement materials such as presentations, one-pagers, case studies, proposal templates, battlecards, and executive pursuit content.
Manage website and digital marketing content, solution and industry pages, campaign landing pages, email programs, social presence, search visibility, and digital performance.
Improve digital conversion journeys by coordinating page messaging, offers, calls to action, forms, lead capture, routing, follow-up, and measurement.
Establish content governance and lifecycle processes to audit, refresh, consolidate, repurpose, or retire assets and make valuable content easier to find and reuse.
Build a social and editorial strategy balancing customer proof, solution education, subject matter expertise, executive perspective, partner activity, events, and company culture.
Turn conferences, webinars, and partner events into integrated campaigns with defined audiences, outreach, activation, seller coordination, follow-up, content reuse, and attributable results.
Establish lead-management and campaign-follow-up processes with Client Development and Sales Operations.
Define and monitor marketing KPIs, dashboards, and reporting across engagement, conversion, campaigns, lead flow, pipeline contribution, partnerships, content, search, and channel effectiveness.
Use campaign, customer, market, and competitive insights to improve targeting, messaging, investment decisions, and future programs.
Manage the marketing budget, vendors, agencies, freelancers, tools, timelines, and deliverables.
Lead, coach, and develop the Marketing Coordinator by setting priorities, clarifying ownership, removing barriers, reviewing work, and supporting growth.
Improve marketing processes, documentation, asset organization, automation, and AI-enabled workflows without unnecessary complexity.