Marketing Lead

AIR Communities•Denver, CO

1d•$85,000 - $100,000•Onsite

About The Position

The Marketing Lead is a subject matter expert and project leader who coordinates and executes marketing initiatives that support business objectives and drive apartment rental demand. The role leads complex projects, facilitates collaboration across stakeholders, and oversees the successful delivery of marketing programs across multiple channels. It also provides guidance to team members, contributes to process improvements, and serves as a resource for marketing best practices, project execution, and operational effectiveness. The position develops and coordinates marketing content and communications across web, email, print, digital advertising, social media, and point-of-sale channels. The Marketing Lead works with internal stakeholders and external partners to plan and execute campaigns, maintain accurate and consistent customer-facing content, and ensure materials meet brand standards, company objectives, audience needs, and regulatory requirements. The role is based in-office five days per week to support marketing operations. AIR Communities is a Denver-headquartered real estate investment trust and a major owner and operator of multifamily housing. The company describes its values as integrity, respect, collaboration, customer focus, and performance.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field is preferred.
3–5 years of progressive experience in marketing, communications, marketing operations, project management, or a related field is required.
Experience leading marketing projects and coordinating initiatives involving multiple stakeholders and deadlines.
Experience supporting integrated marketing campaigns across digital and traditional channels.
Demonstrated ability to manage competing priorities in a fast-paced environment.
Experience collaborating with internal teams, external vendors, and business partners to achieve project objectives.

Nice To Haves

Experience in multifamily housing, real estate, property management, hospitality, retail, or another customer-focused industry.
Experience serving as a project lead or subject matter expert on marketing initiatives and operational processes.
Knowledge of marketing automation platforms, CRM systems, content management systems, and digital advertising tools.
Experience with campaign reporting, performance analytics, and marketing effectiveness measurement.
Experience developing workflow documentation, process improvements, or operational best practices.
Project management, Agile, or related professional certifications.
Experience in highly collaborative, cross-functional environments requiring strong stakeholder management skills.

Responsibilities

Lead complex marketing projects and initiatives from planning through implementation, aligning execution with business objectives and marketing strategies.
Coordinate project activities, deliverables, timelines, and resources across marketing teammates, field partners, vendors, and cross-functional stakeholders.
Manage concurrent projects and establish schedules, milestones, and deliverables while balancing deadlines, priorities, and stakeholder expectations.
Monitor project performance, identify risks, dependencies, and obstacles, and recommend solutions to keep projects on track.
Review deliverables for quality, accuracy, brand consistency, and adherence to standards and processes.
Support marketing programs designed to increase brand awareness, lead generation, customer engagement, and apartment rental demand.
Develop, coordinate, and maintain marketing content and communications across web, email, print, digital advertising, social media, and point-of-sale channels.
Collaborate with stakeholders and external partners on messaging, campaigns, promotional materials, assets, approvals, timelines, and communication strategies.
Maintain accurate and consistent content across customer-facing marketing channels and ensure materials meet brand, business, audience, and regulatory requirements.
Serve as the primary contact for assigned marketing initiatives and project communications; build relationships with field teams, operational leaders, vendors, agencies, and cross-functional stakeholders.
Provide project updates, status reports, recommendations, and operational insights to leadership and stakeholders; facilitate meetings and workflow coordination.
Partner with leadership to ensure initiatives support departmental priorities and organizational goals.
Serve as a subject matter expert on marketing programs, systems, tools, processes, and best practices; provide informal mentorship and day-to-day guidance to less experienced teammates.
Support onboarding and training, troubleshoot project challenges, and promote collaboration, knowledge sharing, and continuous learning.
Identify, recommend, and implement process improvements; evaluate workflows and contribute to best practices, standard operating procedures, and workflow standards.
Gather, review, and communicate campaign results and recommendations; track project outcomes and operational metrics to support data-informed decisions and continuous improvement.
Monitor industry trends, competitive activity, customer preferences, and emerging marketing practices for opportunities to improve and innovate.

Benefits

Expected pay rate of $85,000–$100,000 with targeted annual bonus opportunities.
25% rent discount at an AIR community, subject to rental application and exclusions.
Medical, dental, vision, and life insurance options.
HSA/FSA plans.
Short- and long-term disability paid by the company.
401(k) plan with employer matching contribution up to 6%.
Paid time off, including vacation, sick time, and 14 holidays.
Paid parental leave of up to 16 weeks.
Tuition assistance and up to 100% reimbursement for job-related certifications and licenses.
15 hours of paid community service time annually.
Commuter benefits.
Pet insurance.
Consumer discounts on various products and services.
Ongoing professional development, leadership training, and career growth opportunities.