Marketing Lead

Safari Club International•San Antonio, TX

1d•Onsite

About The Position

The Marketing Lead is responsible for leading Texas Trophy Hunters Association’s (TTHA) marketing, advertising, promotional, and public relations activities. The role establishes marketing strategies to meet organizational objectives, evaluates customer research, market conditions, and competitor data, and adjusts marketing plans as needed. The position is based in TTHA’s San Antonio office, requires in-office work with no remote option, and involves travel of up to 25% for conventions, Hunters Extravaganzas, site visits, board meetings, trade shows, and other relevant events. The Marketing Lead develops and executes a comprehensive program to maintain and grow the TTHA brand through membership, media relations, sponsor partnerships, revenue opportunities, SCI marketing, and events. The position publishes timely and relevant content for members, prospective members, vendors, and partners; coordinates marketing and renewal campaigns; oversees budgets, merchandise, the Dealer Program, media activity, and special projects; and tracks and reports marketing and public relations results. The role also represents TTHA in media and marketing contexts, including on camera and in public presentations. Applicants must be hunters and demonstrate an understanding of and commitment to hunting as part of biologically sound and ethically responsible wildlife management. The organization seeks candidates who reflect its HUNTER values: Hunting Matters, Uncompromising Integrity, Never-Ending Growth, Teamwork, Excellence, and Respect.

Requirements

Bachelor’s degree in communications, marketing, or a related field, or an equivalent combination of education, training, and/or experience that fulfills the position requirements.
At least 3 years of experience in marketing, communications, or a related field.
Must be a hunter and demonstrate experience in hunting and an understanding of issues facing hunting today.
Demonstrated understanding of and commitment to hunting as part of biologically sound and ethically responsible international wildlife management.
Proficiency with spreadsheet, word processing, database, and graphic presentation software; ability to learn proprietary software needed for the role.
Proficiency with Adobe, Canva, and Meta Business.
Excellent communication, attention to detail, organizational, and customer service skills.
Ability to develop and deliver presentations.
Must maintain a professional appearance and provide a positive company image to the public.
Valid driver’s license and ability to be insurable under the SCI/TTHA policy.
Ability to occasionally lift or move up to 20 pounds; the role generally involves sitting for long periods.
Must work in the San Antonio office; remote work is not available.
Ability to travel up to 25% of the time, including to conventions, events, site visits, and board meetings.

Nice To Haves

Knowledge of and experience in the outdoor industry.
Experience in membership organizations.
Existing knowledge of TTHA’s current programs and mission and passion for hunter’s rights.

Responsibilities

Develop and execute a comprehensive marketing and public relations program to maintain and grow the TTHA brand through membership, media relations, sponsor partnerships, non-traditional revenue opportunities, SCI marketing, and events.
Position TTHA as a trusted source for hunting by publishing fresh, timely, and relevant information for members, prospects, vendors, and partners.
Develop the annual marketing operating budget for approval and monitor performance monthly.
Work with department managers and leads to develop and execute direct marketing and promotional plans for member and subscriber acquisition and renewal, and event attendance, using direct mail, email, telemarketing, and web-based channels.
Develop membership offers and advertising, including internal and external advertising, invoices, and renewal offers.
Monitor and test merchandise and membership renewal tactics to improve efficiency.
Represent TTHA on camera and speak on its behalf for marketing purposes.
Create and coordinate updated correspondence and messaging for renewals, invoices, and special promotions across print, digital, and television, and meet production schedules.
Maintain knowledge of the industry, trends, competitive environment, and organizational vision, and evolve marketing efforts as needed.
Oversee and direct special projects and other revenue-producing ventures as assigned.
Manage budgets, meet cost goals, and report expenditures.
Create public relations campaigns to increase awareness of TTHA.
Execute media promotions and events, and track and report marketing and public relations data.
Grow and oversee the TTHA Dealer Program.
Manage TTHA merchandise, including design, inventory, Hunters Extravaganza setup, and sales.
Purchase, measure, analyze, and track media coverage as appropriate for Hunters Extravaganzas and other initiatives.
Build and maintain relationships with media and industry contacts to promote the TTHA brand.
Secure interviews for TTHA spokespersons and generate media attention to maximize brand impact.
Create advertising components for general marketing and social media when the art department is unable to do so.
Create a content calendar that promotes all product lines and services and presents TTHA’s offerings cohesively.
Perform other duties as assigned.