Marketing Lead

AIR Communities•Denver, CO

2d•$85,000 - $100,000•Onsite

About The Position

The Marketing Lead is a subject matter expert and project leader who coordinates and executes marketing initiatives to support business objectives and drive apartment rental demand. The role leads complex projects, facilitates collaboration across stakeholders, and supports the delivery of marketing programs across multiple channels. The Marketing Lead also provides guidance to team members, contributes to process improvements, and serves as a resource for marketing best practices, project execution, and operational effectiveness. This position is in-office five days per week. It works with marketing team members, field partners, vendors, agency partners, operational leaders, and other stakeholders to coordinate campaigns and projects. The role also supports marketing content development, team knowledge sharing, and the analysis of campaign results and operational metrics.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field preferred.
3–5 years of progressive experience in marketing, communications, marketing operations, project management, or a related field required.
Experience leading marketing projects and coordinating initiatives involving multiple stakeholders and deadlines.
Experience supporting integrated marketing campaigns across digital and traditional marketing channels.
Demonstrated ability to manage competing priorities in a fast-paced environment.
Experience collaborating with internal teams, external vendors, and business partners to achieve project objectives.

Nice To Haves

Experience in multifamily housing, real estate, property management, hospitality, retail, or another customer-focused industry.
Experience serving as a project lead or subject matter expert on marketing initiatives and operational processes.
Knowledge of marketing automation platforms, CRM systems, content management systems, and digital advertising tools.
Experience with campaign reporting, performance analytics, and marketing effectiveness measurement.
Experience developing workflow documentation, process improvements, or operational best practices.
Project management, Agile, or related professional certifications.
Experience in highly collaborative, cross-functional environments requiring strong stakeholder management skills.

Responsibilities

Lead complex marketing projects and initiatives from planning through implementation, ensuring alignment with business objectives and marketing strategies.
Coordinate project activities, deliverables, timelines, and resources across marketing team members, field partners, vendors, and cross-functional stakeholders.
Manage multiple concurrent projects while balancing deadlines, priorities, and stakeholder expectations.
Establish project schedules, milestones, and deliverables for campaign execution and operational effectiveness.
Monitor project performance, identify risks, dependencies, and obstacles, and recommend solutions to maintain timelines and objectives.
Review deliverables for quality, accuracy, brand consistency, and adherence to established standards and processes.
Support marketing programs intended to increase brand awareness, lead generation, customer engagement, and apartment rental demand.
Develop, coordinate, and maintain marketing content and communications across web, email, print, digital advertising, social media, and point-of-sale channels.
Ensure marketing materials align with brand standards, company objectives, audience needs, and regulatory requirements.
Collaborate with stakeholders and external partners on messaging, campaigns, and promotional materials.
Coordinate campaign assets, approvals, timelines, and communication strategies; help maintain accuracy and consistency across customer-facing channels.
Serve as the primary contact for assigned marketing initiatives and project communications.
Build and maintain relationships with field teams, operational leaders, vendors, agency partners, and cross-functional stakeholders.
Provide project updates, status reports, recommendations, and operational insights to leadership and stakeholders.
Facilitate meetings, project discussions, and workflow coordination; partner with leadership to align marketing initiatives with departmental and organizational priorities.
Serve as a subject matter expert on marketing programs, systems, tools, processes, and best practices.
Provide informal mentorship, guidance, and day-to-day direction to less experienced team members; support onboarding and training.
Troubleshoot project challenges and promote collaboration, knowledge sharing, and continuous learning.
Identify, recommend, and implement process improvements that enhance efficiency, consistency, and team performance.
Evaluate workflows and operational procedures, and contribute to best practices, standard operating procedures, and workflow standards.
Support campaign performance analysis by gathering, reviewing, and communicating results and recommendations.
Track project outcomes and operational metrics to support data-informed decisions and continuous improvement.
Monitor industry trends, competitive activity, customer preferences, and emerging marketing practices for opportunities to innovate and improve.

Benefits

25% rent discount at an AIR community, subject to application and exclusions.
Medical, dental, vision, and life insurance options.
HSA/FSA plans.
Company-paid short- and long-term disability.
401(k) plan with employer matching contribution up to 6%.
Paid time off, including vacation, sick time, and 14 holidays.
Paid parental leave of up to 16 weeks.
Tuition assistance and up to 100% reimbursement for job-related certifications and licenses.
15 hours of paid community service time annually.
Commuter benefits.
Pet insurance.
Consumer discounts on various products and services.
Professional development, leadership training, and career growth opportunities.
Targeted annual bonus opportunities.