Marketing Lead

Safari Club International•San Antonio, TX

13d•Onsite

About The Position

The Marketing Lead is responsible for leading all marketing, advertising, and promotional activities for Texas Trophy Hunters Association (TTHA), establishing strategies to meet organizational objectives, evaluating customer research, market conditions, and competitor data, and implementing marketing plan changes as needed. The role develops and executes a comprehensive marketing and public relations program to maintain and grow the TTHA brand through membership, media relations, sponsor partnerships, non-traditional revenue opportunities, SCI marketing, and events. It also positions TTHA as a go-to source for hunting by publishing fresh, timely, relevant content for members, prospects, vendors, and partners. The position is based in the San Antonio office, with no remote work available, and requires travel up to 25% of the time. Travel may include the SCI annual convention, TTHA Hunters Extravaganzas, site visits, Board Meetings, trade shows, and other supported events. The schedule is Monday through Friday, with some weekends and evenings around industry events. Applicants should demonstrate an understanding of and commitment to hunting as an essential part of biologically sound and ethically responsible wildlife management, experience in hunting, and an understanding of issues facing hunting today. The ideal candidate has knowledge of TTHA programs and mission and is passionate about hunters’ rights.

Requirements

Bachelor’s degree in Communications, Marketing, or a related field, or an equivalent combination of education, training, and experience.
At least 3 years of experience in marketing, communications, or a related field.
Experience in hunting and understanding of issues facing hunting today; must be a hunter.
Proficiency with spreadsheet, word processing, database, and graphic presentation software, and ability to learn proprietary software needed for the role.
Proficiency with Adobe, Canva, and Meta Business.
Excellent communication, attention to detail, organizational, and customer service skills.
Ability to develop and deliver presentations.
Valid driver’s license and ability to be insurable under the SCI/TTHA policy.
Ability to occasionally lift or move up to 20 pounds; the role also involves sitting for long periods.
Must maintain a professional appearance and provide a positive company image to the public.
Understanding of and commitment to hunting as an essential part of biologically sound and ethically responsible international wildlife management.

Nice To Haves

Knowledge of and experience in the outdoor industry.
Experience in membership organizations.
Knowledge of TTHA’s current programs and mission and passion for hunters’ rights.

Responsibilities

Develop and execute a comprehensive marketing and public relations program to maintain and grow the TTHA brand through membership, media relations, sponsor partnerships, non-traditional revenue opportunities, SCI marketing, and events.
Position TTHA as a go-to source for hunting by publishing fresh, timely, relevant content and information for members, prospects, vendors, and partners.
Develop the annual marketing operating budget for approval and monitor performance monthly.
Work with department Managers and Leads to develop and execute direct marketing and promotion plans to acquire and renew members and subscribers and increase event attendance through direct mail, email, telemarketing, and web-based channels.
Develop membership offers and advertising, including internal and external advertising, invoice offers, and renewal offers.
Monitor performance and test new tactics for merchandise and membership renewal programs to improve efficiency.
Represent TTHA on camera and speak on its behalf for marketing purposes.
Create updated correspondence and messaging for renewals, invoices, and special promotions across print, digital, and television channels in coordination with relevant teams.
Meet production schedules for delivery of materials.
Maintain and use knowledge of industry trends, the competitive environment, and organizational vision to evolve marketing efforts as needed.
Oversee, direct, and ensure completion of special projects and other assigned revenue-producing ventures.
Create and manage budgets, meet cost goals, and report expenditures.
Create public relations campaigns to increase awareness of TTHA.
Execute media promotions and events and track and report marketing and public relations data.
Grow and oversee the TTHA Dealer Program.
Manage TTHA merchandise, including design, Clover inventory, Hunters Extravaganza setup, and sales.
Purchase, measure, analyze, and track media coverage for Hunters Extravaganzas and other efforts as appropriate.
Build and maintain relationships with key media and industry contacts to promote the TTHA brand.
Secure interviews for TTHA spokespersons and drive media attention for maximum brand impact.
Create advertising components for general marketing and social media when the art department is unable to do so.
Create a content calendar that integrates and promotes all product lines and services.
Perform other duties as assigned.