Marketing Lead

Hanover Park•New York, NY

4d•Onsite

About The Position

Hanover Park is hiring its first marketing employee to define how the company looks, sounds, and presents itself to fund CFOs, GPs, and finance teams. This company-defining role spans brand, events, and growth, with ownership from initial ideas through execution and no existing playbook. The Marketing Lead will establish the company’s visual identity, voice, and story, and maintain consistency across its website, decks, product, and social channels. The role will build a brand that earns institutional investors’ trust while differentiating Hanover Park from legacy administrators, and help founders and early team members develop their public presence. The role will also create Hanover Park’s events program, including intimate CFO dinners, VIP experiences, and the company’s first customer conference. Responsibilities cover the full event experience, from guest lists and venues to run-of-show and follow-up, and turning events into relationships that sales and deployment teams can build on. On growth, the Marketing Lead will test channels to identify repeatable, scalable opportunities, while ensuring activity strengthens the brand. The role partners with sales and engineering on pipeline, content, and launches. The position is based on-site in New York City and works directly with the founders.

Requirements

At least 3 years of experience in brand, marketing, or events, with tangible work to demonstrate.
Exceptional ability in at least two of the areas of brand, events, and growth.
High agency and a bias toward shipping and iterating.
Comfort with ambiguity and building without an established playbook.

Nice To Haves

Familiarity with private markets, venture capital, or the CFO world.

Responsibilities

Define Hanover Park’s visual identity, voice, and story.
Maintain the brand standard across the website, decks, product, and social channels.
Build a brand that institutional investors trust and that feels distinct from legacy administrators.
Shape the public presence of founders and early team members.
Build the events program from scratch, including intimate CFO dinners, VIP experiences, and the first customer conference.
Own event details, including guest lists, venues, run-of-show, and follow-up.
Turn events into relationships that sales and deployment teams can build on.
Run fast growth experiments to find repeatable, scalable channels.
Focus on growth efforts that strengthen the brand.
Partner with sales and engineering on pipeline, content, and launch moments.