Marketing Lead

AIR Communities • Denver, CO

10d • $85,000 - $100,000 • Onsite

About The Position

The Marketing Lead is a subject matter expert and project leader who coordinates and executes marketing initiatives that support business objectives and drive apartment rental demand. The role leads complex projects, facilitates collaboration across stakeholders, and ensures delivery of marketing programs across multiple channels. The Marketing Lead also guides team members, contributes to process improvements, and serves as a resource for marketing best practices, project execution, and operational effectiveness.

This position is in-office five days a week to support marketing operations. It coordinates projects from planning through implementation, manages concurrent priorities, and supports marketing content and campaigns across web, email, print, digital advertising, social media, and point-of-sale channels. The role collaborates with field teams, operational leaders, vendors, agency partners, and other stakeholders, while supporting team knowledge-sharing and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field preferred.
• 3–5 years of progressive experience in marketing, communications, marketing operations, project management, or a related field required.
• Experience leading marketing projects and coordinating initiatives involving multiple stakeholders and deadlines.
• Experience supporting integrated marketing campaigns across digital and traditional marketing channels.
• Demonstrated ability to manage competing priorities in a fast-paced environment.
• Experience collaborating with internal teams, external vendors, and business partners to achieve project objectives.

Nice To Haves

• Experience in multifamily housing, real estate, property management, hospitality, retail, or another customer-focused industry.
• Experience serving as a project lead or subject matter expert on marketing initiatives and operational processes.
• Knowledge of marketing automation platforms, CRM systems, content management systems, and digital advertising tools.
• Experience with campaign reporting, performance analytics, and marketing effectiveness measurement.
• Experience developing workflow documentation, process improvements, or operational best practices.
• Project management, Agile, or related professional certifications.
• Experience in highly collaborative, cross-functional environments requiring strong stakeholder management skills.

Responsibilities

• Lead complex marketing projects and initiatives from planning through implementation, aligning execution with business objectives and marketing strategies.
• Coordinate project activities, deliverables, timelines, and resources across marketing team members, field partners, vendors, and cross-functional stakeholders.
• Manage concurrent projects and establish schedules, milestones, and deliverables.
• Monitor project performance, identify risks, dependencies, and obstacles, and recommend solutions.
• Review deliverables for quality, accuracy, brand consistency, and adherence to standards and processes.
• Support marketing programs intended to increase brand awareness, lead generation, customer engagement, and apartment rental demand.
• Develop, coordinate, and maintain marketing content and communications across web, email, print, digital advertising, social media, and point-of-sale channels.
• Ensure marketing materials align with brand standards, company objectives, audience needs, and regulatory requirements.
• Coordinate campaign assets, approvals, timelines, messaging, and communication strategies with internal stakeholders and external partners.
• Maintain accurate and consistent content across customer-facing marketing channels.
• Serve as the primary contact for assigned initiatives and project communications; provide updates, status reports, recommendations, and operational insights.
• Build collaborative relationships with field teams, operational leaders, vendors, agency partners, and cross-functional stakeholders; facilitate meetings and workflow coordination.
• Provide informal mentorship and day-to-day guidance to less experienced team members, and support onboarding and training.
• Troubleshoot project challenges and share marketing program, systems, tools, process, and best-practice expertise.
• Identify and implement process improvements; evaluate workflows and contribute to best practices, standard operating procedures, and workflow standards.
• Gather, review, and communicate campaign results and recommendations; track project outcomes and operational metrics.
• Monitor industry trends, competitive activity, customer preferences, and emerging marketing practices to identify opportunities for improvement and innovation.

Benefits

• 25% rent discount at any AIR community, subject to application and exclusions.
• Medical, dental, vision, and life insurance options.
• HSA/FSA plans.
• Short- and long-term disability paid by the company.
• 401(k) plan with employer matching contribution up to 6%.
• Paid time off including vacation, sick time, and 14 holidays.
• Paid parental leave of up to 16 weeks.
• Tuition assistance and up to 100% reimbursement for job-related certifications and licenses.
• 15 hours of paid community service time annually.
• Commuter benefits.
• Pet insurance.
• Consumer discounts on various products and services.
• Ongoing professional development, leadership training, and career growth opportunities.
• Targeted annual bonus opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level