Marketing Lead

Texas Capital Bank•Dallas, TX

4d•Onsite

About The Position

The Marketing Lead owns the strategy for Texas Capital’s public-facing website, with a primary focus on consumer and small business banking. The role works with data and analytics, marketing research, and sales enablement teams to define content-performance KPIs, understand target audiences, and translate insights into web architecture. It also drives ongoing SEM/SEO optimization and keeps current with web and customer-experience trends to improve the effectiveness of the bank’s web properties. The position is based in Dallas, Texas, and typically involves travel between corporate offices as needed, estimated at 15%. Duties may include reasonably related additional responsibilities consistent with departmental policy.

Requirements

3–5 years of experience in advertising, media, social media, or a related field.
Bachelor’s degree in business, marketing, or a related field.
Experience with content creation, strategy building, and content marketing.
Working knowledge of search engine marketing (SEM) and search engine optimization (SEO).
Advanced knowledge of web content management tools such as Acquia/Drupal.
Experience with A/B and multivariate experiments.
Excellent planning and management skills to oversee multiple content campaigns.
Demonstrated ability to collaborate with cross-functional teams.
Superior communication and problem-solving skills, and the ability to learn and adapt quickly.
Self-motivated with strong organizational skills.
Flexibility and ability to thrive in fast-paced, dynamic, and changing environments.
Comfort using collaboration and CRM tools such as Asana and Salesforce.

Nice To Haves

Strong B2C background.
Experience in highly regulated industries.

Responsibilities

Own the overall strategy of the public-facing Texas Capital website, focusing primarily on consumer and small business banking.
Establish KPIs and metrics for content performance in collaboration with the data and analytics team.
Continuously optimize SEM and SEO capabilities to keep the Texas Capital brand prominent among target markets.
Work with marketing research and sales enablement teams to identify target-audience insights and apply them to web architecture.
Stay current on web and customer-experience trends to support current and future business initiatives and improve web-property effectiveness.
Oversee multiple content campaigns and collaborate with cross-functional teams.