Marketing Lead

Texas Capital•Richardson, TX

1d•Onsite

About The Position

The Marketing Lead owns the strategy for Texas Capital’s public-facing website, with a primary focus on consumer and small business banking. The role partners with data and analytics to establish content performance KPIs and metrics, and continuously improves search engine marketing and optimization to strengthen brand awareness among target markets. The position collaborates with marketing research and sales enablement teams to identify audience insights and apply them to web architecture. It also monitors web and customer experience trends to support current and future business initiatives and improve the effectiveness of Texas Capital’s web properties. The role is based in Dallas, Texas, with travel requirements of approximately 15%, typically between corporate offices as needed. Duties may include reasonably related additional assignments consistent with departmental policy.

Requirements

3–5 years of experience in advertising, media, social media, or a related field.
Bachelor’s degree in business, marketing, or a related discipline.
Experience with content creation, strategy building, and content marketing.
Working knowledge of search engine marketing and search engine optimization (SEM/SEO).
Advanced knowledge of web content management tools such as Acquia/Drupal.
Experience with A/B and multivariate experiments.
Strong planning and management skills to oversee multiple content campaigns.
Demonstrated ability to collaborate with cross-functional teams.
Strong communication and problem-solving skills, with the ability to learn and adapt quickly.
Self-motivation and strong organizational skills.
Flexibility and the ability to thrive in fast-paced, dynamic, and changing environments.
Comfort using collaboration and CRM tools such as Asana and Salesforce.

Nice To Haves

A strong B2C background.
Experience in highly regulated industries.

Responsibilities

Own the overall strategy for the public-facing Texas Capital website, focusing primarily on consumer and small business banking.
Establish content performance KPIs and metrics in collaboration with the data and analytics team.
Continuously optimize SEM and SEO capabilities to keep the Texas Capital brand top-of-mind for target markets.
Work with marketing research and sales enablement teams to identify target-audience insights and apply them to web architecture.
Stay current with web and customer experience trends to advance business initiatives and improve web property effectiveness.