Marketing Lead

Rivian • El Segundo, CA

9h

About The Position

Rivian is seeking a marketing leader to turn brand strategy and business priorities into memorable campaigns and product launches. The role owns work from the initial brief through post-campaign review, ensuring each touchpoint delivers a clear, emotionally resonant, and impactful story. It calls for strategic clarity, creative judgment, and operational discipline to bring ideas from concept to market while preserving their creative intent.

The role leads major brand campaigns and product launches, aligns cross-functional partners around campaign goals, works with Product on launch positioning and messaging, and ensures launch readiness. It also oversees creative quality, campaign budgets, and performance measurement. The posting describes the role as Marketing Lead, while its role summary refers to it as Marketing Manager.

Requirements

• At least 7 years leading integrated consumer campaigns, product launches, product marketing, or brand marketing at a brand, agency, or both.
• Track record of writing briefs that unlock breakthrough creative.
• Ability to lead cross-functional teams without direct authority.
• Strong creative instincts and high standards for craft and accuracy.
• Fluency with KPIs, budgets, and using data to make decisions.

Responsibilities

• Lead major brand campaigns and product launches from strategy through in-market execution.
• Develop campaign briefs that align teams on objectives, audiences, insights, and creative opportunities.
• Coordinate go-to-market plans across Creative, Social, Media, CRM, Software/Product, Communications, and Experiential partners, ensuring channel plans and touchpoints support campaign goals.
• Partner with Product on positioning and messaging for vehicle, software, and service launches, and own launch readiness.
• Work with in-house teams and agencies to assess creative against the brief and business objectives, provide actionable feedback, and review assets before release.
• Partner with Marketing Operations and Finance to track spending and keep budgets on plan.
• Set campaign KPIs at kickoff and analyze results to identify what worked, what did not, and why.

Benefits

• Paid vacation
• Paid sick leave
• Life insurance
• Medical insurance
• Dental insurance
• Vision insurance
• Short-term disability insurance
• Long-term disability insurance
• 401(k) Plan, subject to eligibility requirements
• Employee Stock Purchase Program, subject to eligibility requirements
• Annual performance bonus and equity awards may be available

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed