Marketing Lead

Marsh McLennan•Fort Lauderdale, FL

1d•Hybrid

About The Position

Marsh Agency is hiring a Business Insurance Marketing Lead to provide consultative support on client coverage and marketing matters, assist with sales and prospecting, and lead marketing and renewal strategies. The role works closely with producers, account teams, clients, carrier underwriters, and local and national leadership to identify coverage needs, evaluate risk-transfer alternatives, negotiate with carriers, and recommend suitable coverage and markets. The Marketing Lead coordinates renewal processes and market submissions, prepares proposals and presentations, supports client meetings, and helps ensure account teams follow best practices. The role also maintains client and carrier relationships, stays current on insurance products and legislative changes, uses client-management and other technology platforms, and mentors or supports teammates as needed. Overnight travel may be required. The position is described as hybrid. Marsh Agency highlights colleague well-being, development opportunities, and meaningful work, with benefits that include generous time off, tuition reimbursement, professional development, charitable contribution matching, and stock purchase opportunities.

Requirements

Five years of relevant insurance industry experience.
Appropriate insurance license(s).
Considerable knowledge of markets, policies, and coverage issues across the states and industries served.
Organizational skills to plan and prioritize workload and oversee workflows and procedures.
Leadership, service, and team-orientation skills to guide, recognize, give constructive feedback to, and develop employees.
Strong communication and interpersonal skills for building positive relationships with clients, market contacts, and internal teammates.
Persuasion and tact to obtain information, negotiate with markets, obtain commitments or payments, and motivate staff.
Discretion and problem-solving skills to analyze client information and proposal competitiveness and resolve client, market, and employee-relations problems.
Proficiency in basic computer applications such as Microsoft Office Suite.
Ability to travel overnight.

Responsibilities

Serve as a consultative client contact for coverage and marketing matters, identify client needs, and provide recommendations with supporting rationale.
Assist producers with sales efforts, including responding to Requests for Proposals, participating in prospect meetings, and selling additional lines and endorsements.
Build and maintain client and carrier relationships by phone, email, and in person.
Develop working knowledge of the insurance marketplace and risk-transfer alternatives.
Coordinate with local and national leadership on line-of-business strategy and initiatives and promote best practices.
Negotiate pricing, policy conditions, and terms with carriers where applicable, and select appropriate carriers within marketing guidelines.
Assist producers and account team members in collecting client information.
Analyze coverage needs and recommend coverage to producers and clients; assist with developing marketing and renewal strategies and lead their execution.
Lead renewal processes and prepare applications and submissions for appropriate markets.
Prepare proposals, finance agreements, and other presentations as requested.
Assist in or lead presentations of coverage and renewal recommendations to clients.
Direct renewal strategy, mid-year reviews, and annual stewardship meetings as requested.
Visit prospects and clients with producers or other teammates as required.
Use client-management systems and other relevant technology platforms.
Attend seminars, classes, and carrier meetings to learn about products and legislative changes.
Serve as a resource to teammates on insurance carrier products and programs.
Mentor and train account team members as appropriate.
Back up and support account teams with interim marketing or technical assistance as required.