Senior Lead Marketing Manager

Lumen Technologies • Remote, OR

6d • $105,786 - $155,152 • Remote

About The Position

The Senior Lead Marketing Manager will shape scalable, integrated marketing programs that translate business priorities, sales goals, and pipeline needs into measurable growth. The role operates at the intersection of strategy and execution, defining target audiences, orchestrating multichannel programs, and creating repeatable activation models for Field Marketing and Sales. Success requires cross-functional influence, data-driven decision-making, and practical application of AI and automation to improve speed, consistency, and scale.

This is a work-from-home position within the U.S. The role may support planning and execution of select events, including roundtables, trade shows, and other customer- or industry-focused engagements.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Demonstrated success translating business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.
• Experience designing multichannel programs using digital, account-based marketing, sales activation, partner, executive engagement, content, or event tactics.
• Strong program management skills, including leading multiple workstreams, stakeholders, dependencies, and timelines.
• Proven ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
• Strong analytical, written, and verbal communication skills, including the ability to turn complex strategies and performance data into clear decisions and activation plans.

Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build program roadmaps with clear objectives, target audiences, success measures, and activation plans.
• Design programs to generate demand, expand buying groups, progress strategic opportunities, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows for activation across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to coordinate execution.
• Establish executive-ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows to improve research, targeting, content development, planning, activation, reporting, and optimization.
• Support planning and execution of select events, including roundtables, trade shows, and other customer- or industry-focused engagements.

Benefits

• Comprehensive package featuring Health, Life, and Voluntary Lifestyle benefits and other perks supporting physical, mental, emotional, and financial wellbeing.
• Bonus structure may include short-term incentives, long-term incentives, and/or sales compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior