Senior Manager, Marketing Lead Management

Renesas Electronics•Plano, TX

10d

About The Position

Renesas Electronics is seeking a Senior Manager, Marketing Lead Management to manage its qualified marketing lead program and serve as the primary point of contact for Sales leadership. The role develops Lead Management strategy, oversees marketing lead qualification, and tracks and reports on qualified leads, customer opportunities, and design-ins. It also leads a global team and partners across functions to improve lead processes and surface high-value customer engagement to Sales. Renesas is an embedded semiconductor solution provider with a global team of more than 21,000 engineers and problem solvers in over 30 countries. Its technology supports Automotive, Industrial, Infrastructure, and IoT markets. The company describes its culture as TAGIE: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas offers a competitive benefits package, with further information provided during the hiring process. The company is an equal opportunity and affirmative action employer. The role may involve technology subject to U.S. export controls.

Requirements

Bachelor’s degree in Marketing or a related field with at least 10 years of related experience, or a Master’s degree with at least 8 years of related experience.
Experience with CRM or Marketing Automation tools, lead routing and scoring concepts, dashboards, reporting tools, or data quality assurance activities.
A highly self-motivated, proactive leader who works well within a team environment.
Strong project management and prioritization skills, with the ability to multitask.
Strong analytical and data-driven skills.
Excellent verbal and written communication skills.
Highly organized, with great attention to detail.
Ability to identify areas for optimization.
Ability to adjust in a fast-paced, changing environment.

Nice To Haves

Previous experience in the semiconductor industry or manufacturing.
Experience leading the digital or automation transformation of a lead management program.

Responsibilities

Direct Lead Management operations and strategy.
Manage a global team of Lead experts.
Maintain a cross-functional partnership with the Sales function.
Partner with platform architects to optimize workflows that automate lead qualification, lead enrichment, lead routing, and nurturing, and surface high-value customer engagement to Sales.
Drive the program roadmap, including optimizations and AI enhancements.
Develop programs to incentivize Sales to follow up on leads.
Track and analyze lead quality and conversion metrics, assess pipeline impact, and recommend data-driven improvements.
Schedule regular updates for Sales leadership to report on trends and results.