Senior Marketing Content Strategist – Remote within Twin Cities, MN

Internal and External • Saint Paul, MN

14d • Remote

About The Position

The Senior Marketing Content Strategist helps drive brand awareness and increase patient volumes by developing and deploying engaging media content and cultivating content partnerships. Reporting to the Senior Director of Marketing, this role applies Planned Parenthood’s brand voice across communications and campaigns for its five-state region. The position focuses especially on video content, including user-generated content, TikTok, and other short-form video, as well as influencer partnerships.

The strategist oversees campaign execution and optimization, manages day-to-day vendor relationships, and helps ensure campaigns are effective, accurate, and delivered on time. The role also leads copywriting for marketing materials, patient communications, and the organization’s c3 website; maintains the print materials library; supports website accessibility and user experience; and coordinates translation, production, sponsorships, and related marketing resources. Additional work includes health center marketing campaigns, grassroots partnerships, internal marketing and communications, reporting, and other related duties. The role supports the organization’s mission of advancing and protecting sexual and reproductive healthcare for all.

Requirements

• At least five years of experience in marketing, communications, or a closely related field.
• At least three years of professional experience copywriting and producing print and digital content.
• At least three years of professional experience creating and executing digital media strategies.
• At least three years of professional experience adhering to strict brand and campaign guidelines.
• Exceptional written and verbal communication skills and strong visual acuity.
• Experience filming and editing short-form videos, such as TikToks, Instagram Reels, or YouTube Shorts.
• Willingness to appear in video content and work with staff, volunteers, and influencers to produce it, including promotional content.
• Experience creating simple layouts using Canva and/or Adobe design products.
• Confidence making independent decisions, leading projects, and advising groups on best practices.

Responsibilities

• Create branded content, especially video and print materials, to drive patient volume at health centers and through telehealth.
• Develop and lead digital content initiatives that build brand awareness and promote PPNCS expertise and services, particularly to young adult BIPOC and LGBTQ+ audiences.
• Cultivate relationships with influencers and other partners.
• Keep current with marketing trends and best practices, applying independent creative and strategic judgment to ensure branding, accuracy, and compliance.
• Create simple layouts and adapt existing assets using Canva and/or Adobe design products.
• Manage day-to-day vendor relationships and serve as the first responder for vendor matters.
• Oversee agency-created content and review it for brand voice and accuracy.
• Ensure advertising is deployed properly and elevate strategy, budget, or performance questions to the Senior Director as appropriate.
• Manage assigned budgets, recommend channels and budgets, process invoices, track spending and payments, raise concerns, and resolve issues with departmental leaders.
• Serve as lead copywriter for marketing materials, patient communications, and the c3 website.
• Develop content using independent judgment and consult related staff when appropriate.
• Keep the website up to date and accessible, and advise on website best practices, user experience, and accessibility.
• Write internal communications and manage the Marketing intranet site.
• Monitor the Marketing inbox and support or triage requests.
• Manage sponsorship requests and related advertising needs, and maintain an on-brand community presence and related resources.
• Stay informed about marketing trends and emerging strategies, including AI capabilities and their implications for marketing.
• Perform other professional duties and project management as assigned.
• Maintain and routinely audit the marketing print materials library, including copywriting, light design support, translation coordination, production, and organization.
• Deploy health center marketing campaigns, support grassroots partnership efforts, maintain and annually audit the c3 website, coordinate sponsorships and marketing resources, and assist with departmental reporting and internal marketing communications.

Benefits

• Medical, dental, and vision insurance with equity-based premium tiers.
• Free virtual primary care for employees enrolled in a medical plan, including services such as labs, x-rays, physical tests, virtual physical therapy, and medications.
• HealthiestYou virtual care for employees outside the NICE Healthcare network.
• Proximal Health provider-access support and a $1,500 tax-free benefit for eligible services with a designated provider.
• Employee Assistance Program.
• Continued education reimbursement up to $500 per year and two paid CEU days.
• Flexible Spending Account.
• Life insurance.
• Eligibility for Federal Student Loan Forgiveness.
• Paid time off accrued at 0.05769 per hour worked.
• Eight hours of paid volunteer time annually.
• Eight paid federal holidays and two paid floating holidays.
• 403(b) retirement fund.
• Eight weeks of paid parental leave.
• Pet insurance.
• Bereavement leave.
• Earned Extended Leave.
• Free Headspace subscription.
• Time off to vote.
• Employee discounts on electronics, appliances, hotels, gift cards, apparel, cars, fitness memberships, groceries, and select retailers and service providers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed