Senior Content Strategist

Hiya • Seattle, WA

7d • $134,500 - $185,000

About The Position

Hiya is hiring a Senior Content Strategist to own the strategy and execution of content that reaches, engages, and converts buyers across its markets and audiences. This senior individual-contributor role will build a content function, drawing on customer and sales insight, product positioning, and changes in search and AI-driven discovery. The strategist will decide what Hiya publishes and why, while personally writing and editing important content.

The role partners with product marketing, sales, demand generation, audience teams, the Web Manager, and GTM Engineering. It focuses on making Hiya’s content clear and credible for people and discoverable by search engines and AI answer platforms. The strategist will also build AI-supported content workflows and report on content engagement and pipeline contribution to inform future decisions and direction for marketing leadership.

Requirements

• 5 to 7 years of experience in content strategy or content marketing as a senior individual contributor.
• Demonstrated record of building full-funnel content programs that generate demand and pipeline.
• Excellent hands-on writing and editing skills across long-form, technical content, and short promotional copy.
• Solid grounding in SEO fundamentals, including content structure, keyword strategy, internal linking, and measuring results.
• Hands-on use of AI to produce better content faster, with sound judgment to maintain quality.
• Experience with multi-market, localized, or regulated content.

Nice To Haves

• Exposure to GEO and AI-search discoverability, with curiosity about how buyers are moving from search results to AI answers.
• Background in B2B technology or experience writing for technical, enterprise, or regulated buyers.
• Fluency in content workflow tools such as Asana.
• Experience bringing previously outsourced work in-house and directing agencies or contractors as needed.
• Comfort presenting to and aligning senior stakeholders, with a data-informed approach to strategy.

Responsibilities

• Set full-funnel content strategy, from category and thought-leadership content to conversion and campaign assets, grounded in customer and sales insight, product positioning, and shifts in search and AI discovery.
• Write and edit core content, including the annual State of the Call survey, long-form reports, cornerstone web pages, video scripts, and campaign assets.
• Partner with the Web Manager and GTM Engineering to improve content discoverability across search and AI answer engines.
• Build AI-native workflows for content briefs, drafting, localization, editorial standards, refresh cycles, and distribution, and create workflows the broader team can use to scale content creation.
• Create promotional assets for email, organic social, and paid channels by adapting larger pieces and editing for message, voice, and clarity.
• Track content engagement and contribution to pipeline, use results to guide future content decisions, and share results and direction with marketing leadership.
• Manage content work in tools such as Asana.

Benefits

• Equity compensation aligned with impact and company growth.
• Learning and development budget.
• Internal mobility and career growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed