Senior Content Strategist

Mitsubishi Heavy Industries, Ltd. • Lake Mary, FL

6d • Hybrid

About The Position

Mitsubishi Power Americas is seeking a Senior Content Strategist to lead its content center of excellence. The role is responsible for content strategy, editorial planning, thought leadership development, and strategic event content, including CERAWeek and other priority industry engagements. The position develops and governs content that supports business objectives, brand reputation, customer engagement, recruiting, and growth across digital channels. It works closely with subject matter experts, business units, agencies, and marketing teams to ensure content is accurate, consistent, discoverable, performance-driven, and aligned with brand standards.

The position is hybrid, with three in-office days per week, and is typically performed at a desk using a computer. Travel is 20%.

Requirements

• Bachelor’s degree in marketing, Communications, Journalism, English, Public Relations, or a related field.
• 5–8 years of experience in content marketing, communications, journalism, digital marketing, or a related field.
• B2B experience required.
• Proven experience managing content across multiple digital channels.
• Experience working with content management systems and marketing automation platforms.
• Experience collaborating with cross-functional teams, executives, subject matter experts, and external agencies.
• Ability to translate complex technical information into clear, engaging, audience-focused content.
• Experience applying UX, SEO, search, or AI-enabled optimization tactics to improve content performance; SEO and AI-enabled optimization tactics are required.
• Legally authorized to work in the United States on a permanent basis without requiring employer immigration sponsorship now or in the future.
• Exceptional writing, editing, and storytelling skills.
• Strong content strategy, editorial planning, and content governance expertise.
• Solid understanding of SEO, content optimization, digital marketing, and content performance measurement.
• Strong project management, organization, and workflow management skills.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Data-driven mindset and ability to translate analytics into actionable recommendations.
• Excellent stakeholder management, collaboration, and communication skills.

Nice To Haves

• Experience in the energy, industrial, engineering, manufacturing, or technology industry.
• Experience supporting recruiting and employer branding initiatives.
• Experience with website migration, content governance, or large-scale content transformation projects.

Responsibilities

• Develop and maintain an enterprise content strategy aligned with business priorities, campaign objectives, customer needs, and growth goals.
• Own the editorial calendar and coordinate content delivery across web, social media, email, recruiting, event, and campaign channels.
• Partner with business units and marketing stakeholders to identify content opportunities supporting sales, customer engagement, recruiting, and brand awareness.
• Use audience, keyword, search, and topic research to guide content priorities and development.
• Lead the creation, editing, and publishing of digital content, including website copy, blogs, articles, case studies, thought leadership, email campaigns, recruiting content, presentation support, video scripts, and multimedia assets.
• Manage content workflows, approvals, and publishing schedules, using SOPs to improve consistency, speed, and quality.
• Coordinate with subject matter experts, business units, and agency partners to produce technically accurate, audience-focused content efficiently.
• Support presentation decks and other thought leadership or event-related content assets as needed.
• Apply SEO and content optimization best practices to improve organic visibility, discoverability, and user engagement.
• Collaborate with Search, Digital Marketing, communications, and campaign teams to align content priorities with channel strategies and audience needs.
• Monitor content performance using analytics platforms, search tools, rubrics, and dashboards; provide recommendations for continuous improvement.
• Develop content trackers and reporting inputs to help stakeholders understand content performance, gaps, and opportunities.
• Manage relationships with content agencies, freelance writers, translators, and creative vendors; provide clear briefs, timelines, quality expectations, and feedback.
• Collaborate with communications, HR, sales, engineering, executive leadership, and marketing teams on strategic content initiatives.
• Help ensure content projects are delivered on time, within budget, and aligned with stakeholder expectations.
• Serve as the MarComm lead for content strategy, planning, and execution for CERAWeek and other priority industry conferences, customer events, thought leadership forums, and executive speaking engagements.
• Develop integrated pre-event, during-event, and post-event content plans aligned with business objectives, target audiences, and growth priorities.
• Partner with Business Partners, subject matter experts, executives, sales leaders, and agency partners to develop stories, customer successes, industry perspectives, and thought leadership content.
• Coordinate with the Brand & Experience team on event-related assets, including executive talking points, presentation support, social media content, articles, videos, website content, customer-facing materials, and post-event recaps.
• Maintain master content milestones, approvals, dependencies, and deliverables for strategic events.
• Contribute to building a positive team spirit and communicate effectively with all levels of employees.
• Participate in proactive team efforts to achieve departmental and company goals.
• Comply with safety policies, practices, and procedures, and report unsafe activities to Management and/or Human Resources.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Development programs and advancement opportunities
• Tuition reimbursement
• On-the-job training
• Paid vacation
• Sick time
• Paid holidays
• Employee Appreciation Programs and events
• Great working environment and culture

What This Job Offers

• Job Type: Full-time
• Career Level: Senior