Senior Content Strategist

Zillow

4d • $89,200 - $150,100 • Remote

About The Position

The Senior Content Strategist will help lead social strategy for Zillow For Agents, growing a social channel that real estate professionals choose to follow, engage with, and participate in. The role develops content and programming that help agents grow their businesses, understand Zillow’s products and offerings, stay connected to industry developments, and connect with peers. It combines B2B social strategy, community building, content, and advocacy, with a focus on understanding the agent audience and building lasting relationships with its members.

The role owns and evolves Zillow For Agents’ social strategy across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. It develops social-first content and programming, builds an agent community, cultivates agent advocates, and brings agent expertise and perspectives into Zillow’s social presence. The strategist also leads social programming around agent events and industry moments, collaborates with cross-functional teams, and uses performance and audience insights to improve content and community initiatives.

This position is categorized as remote. Remote employees do not have a permanent corporate office workplace and work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 states, with limited exceptions.

Requirements

• 4–6+ years of experience in social media, B2B marketing, community, content marketing, creator marketing, or a related field.
• Strong understanding of social platforms and what makes content successful across Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging channels.
• Experience developing social or content strategies tied to measurable audience growth, engagement, or business objectives.
• Strong community-building instincts and understanding of how brands can build relationships with audiences.
• Excellent relationship-building skills and comfort working directly with customers, creators, partners, or other external talent.
• Strong editorial judgment and ability to recognize compelling stories, credible voices, and social opportunities and determine how to bring them to life.
• Strong writing and storytelling skills, including the ability to translate complex products, business priorities, and industry topics into approachable social content.
• Ability to work strategically while also executing, from developing an annual strategy to capturing content at an event.
• Strong cross-functional collaboration skills and ability to navigate multiple stakeholders, priorities, approvals, and workstreams.
• Curiosity about the real estate industry and willingness to develop deep knowledge of how agents build their businesses, serve clients, and use technology.
• Comfort using performance data, social listening, audience insights, and cultural trends to inform decisions and identify opportunities.
• Excellent organizational skills and ability to manage multiple campaigns, relationships, and content workstreams in a fast-moving environment.

Nice To Haves

• Experience working with creators, influencers, ambassadors, advocates, or user-generated content programs.
• Experience managing or partnering with an influencer agency.

Responsibilities

• Own and evolve Zillow For Agents social strategy, translating business priorities, audience needs, product moments, industry trends, and cultural opportunities into social programming.
• Drive audience growth and engagement through programming designed for real estate professionals, testing formats, franchises, voices, partnerships, and distribution strategies.
• Lead social-first content development in partnership with creative teams and agencies.
• Develop a deep understanding of the agent audience, its conversations, challenges, trends, and opportunities, and use those insights to inform strategy and content.
• Build and grow Zillow’s agent social community by identifying and cultivating influential agent advocates, maintaining a pipeline of agent talent, and creating opportunities for agents to engage and share their perspectives.
• Activate agent voices through testimonials, product stories, educational content, events, campaigns, organic amplification, and other social-first storytelling.
• Lead social strategy for agent events and industry moments, including pre-event, on-site, and post-event programming.
• Partner with teams across the agent business, including Product Marketing, Sales, Events, Communications, Research, Partnerships, and Paid Media, to identify stories, talent, insights, and opportunities for social.
• Use performance data and audience insights to assess what resonates with agents and improve content, programming, and community initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed