Senior Marketing Campaign Manager

AvidXchange, Inc.•Charlotte, NC

7d•Hybrid

About The Position

The Campaign Manager, Existing Marketing owns the strategy and execution of integrated, account-based marketing (ABM) campaigns targeting AvidXchange’s existing customers. The role works closely with Account Management and Customer Success to identify, engage, and grow key accounts through scalable marketing programs that support revenue growth. The position develops tiered ABM strategies and personalized, multi-touch campaigns for customer upsell and expansion opportunities. It partners across sales and marketing teams to translate priorities into targeted programs, coordinate integrated plans, align campaign content and messaging with customer personas and lifecycle stages, and manage campaign performance. The role uses marketing automation, CRM, project management tools, intent data, engagement signals, and product usage insights to target, measure, and optimize campaigns. AvidXchange describes its culture as people-centered, growth-minded, and customer-obsessed. The company has more than 1,300 teammates working across the U.S. or remotely. The position may require travel as necessary for customer events, field programs, and internal team meetings. The company offers hybrid workplace flexibility and a range of paid time off, health, insurance, retirement, development, and workplace benefits.

Requirements

At least 3 years of hands-on account-based marketing experience, with demonstrated results driving pipeline or revenue in an existing-customer or expansion-marketing context.
Proven ability to manage integrated, multi-channel B2B marketing campaigns end-to-end in a fast-paced, high-growth environment.
Experience collaborating cross-functionally with sales, including joint planning sessions, sales standups, and account reviews; ability to build trust with sellers and connect marketing activity to business impact.
Strategic understanding of marketing automation platforms such as Marketo or HubSpot, lead/account scoring, and full-funnel analytics including MQL, SQL, pipeline, and revenue.
Proficiency in Salesforce for reporting, campaign tracking, and pipeline visibility.
Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously.
Excellent written and verbal communication skills, including the ability to present strategy and results clearly to senior leadership.
Proactive, high-energy self-starter who is comfortable in a collaborative, growth-oriented team where speed and results matter.
Ability to travel as necessary for marketing initiatives, customer events, field programs, and internal team meetings.
Applicants must be currently authorized to work in the United States on a full-time basis; employment-based work visa sponsorship is not provided.

Nice To Haves

Experience with project management tools such as Monday.com or Workfront.
Experience in B2B technology, SaaS, fintech, or payments.
University degree or equivalent experience.
Typically 5+ years of prior relevant marketing experience.
At least 2 years focused on ABM, customer marketing, or expansion/upsell programs.

Responsibilities

Build an integrated revenue-marketing approach through campaigns designed to produce repeatable, predictable, and scalable results.
Design and lead tiered account-based marketing programs for existing customers, targeting upsell and expansion opportunities.
Develop personalized, multi-touch campaign experiences that move accounts through the expansion funnel.
Partner with Account Management, Product Marketing, Customer Communications, and Customer Success to translate sales priorities into marketing plays and co-develop account plans.
Participate as the marketing voice in sales team meetings and quarterly business reviews, maintaining feedback loops between marketing activity and pipeline impact.
Develop and manage integrated marketing plans across channels and tactics, coordinating with Marketing Communications, Product Marketing, Content, and Marketing Operations.
Forecast quarterly program performance, make monthly adjustments, and monitor KPIs including pipeline contribution, influenced expansion revenue, account engagement scores, and campaign ROI.
Use performance data to optimize campaign effectiveness.
Work with Product Marketing and Content teams to align campaign assets with customer personas, lifecycle stages, and expansion use cases.
Execute campaigns using Marketo, Salesforce, and project management tools such as Monday.com; use intent data, engagement signals, and product usage insights for targeting and personalization.
Oversee campaigns throughout their lifecycle, conduct A/B testing, analyze conversion rates, and apply best practices to accelerate time-to-expansion and improve program efficiency.
Travel as necessary for customer events, field programs, and internal team meetings.

Benefits

18 days of PTO.
11 holidays: 8 company-recognized holidays and 3 floating holidays.
16 hours per year of paid Volunteer Time Off.
Competitive healthcare benefits.
High-deductible health plan option with $0 monthly premium for teammate-only coverage.
Dental base plan coverage.
Company-paid life insurance.
Company-paid long-term disability insurance.
Company-paid short-term disability insurance.
Employee Assistance Program with counseling, legal and financial consultations, and health advocacy for teammates and eligible dependents.
Onsite health clinic available to teammates and eligible dependents.
401(k) match: 100% match on the first 3% of salary and 50% match on the next 2%.
Eight weeks of parental leave at 100% pay.
Eight weeks of eldercare leave at 100% pay to care for a qualifying family member.
Discounts on pet, home, and auto insurance.
Onsite gym, fitness center, yoga studio, and basketball court.
Gym reimbursements for remote teammates up to $28 per month.
Tuition reimbursement up to the federal maximum of $5,250.
Hybrid workplace flexibility.
Free parking.