Senior Marketing Associate, Rosetta Stone Consumer

IXL Learning•San Mateo, CA

42d•$85,000 - $120,000•Onsite

About The Position

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Senior Marketing Associate to support global consumer marketing efforts for Rosetta Stone. We have recently launched our new product, Rosetta Stone Sapphire, and it’s an exciting time to join the team and help shape the future of language learning. In this role, you will help drive business growth, brand love, and learner engagement across our US and international markets. You will support planning and execution of integrated marketing campaigns and work closely with other marketing and cross-functional teams. The ideal candidate is a strong writer and communicator, creative, proactive, organized, and passionate about our mission to improve learning experiences for everyone. This is a full-time position that requires you to be in our IXL headquarters office in San Mateo, CA.

Requirements

BA/BS degree
5-7 years of well-rounded marketing experience in a professional environment, with a minimum of 3 years in B2C/consumer marketing roles
Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
Analytical ability: You are a data-fluent marketer who can dive into performance metrics, uncover the “why” behind the numbers, and translate insights into actionable steps
Written communication: You are an exceptional writer and know how to make every word count
Interpersonal skills: You’re a team player, have collaborative mindset, and the ability to work effectively with people at all levels
International curiosity: You have an interest in learning about other countries and cultures to support our global growth
You get things done: You’re a self-starter, detail-oriented, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines
Experience with Google Suite

Responsibilities

Plan, brief, and execute marketing initiatives spanning email, website, app stores, e-commerce, and other touchpoints
Create marketing content that resonates, including but not limited to: brand and product messaging, and consumer-facing content, such as video scripts, influencer briefs, email and website copy, and more
Work closely with partner teams to help drive consistent brand and product messaging across marketing channels
Drive go-to-market strategy by partnering with Product team to roll out new features, optimizations, and content
Develop knowledge of the language learning motivations globally and adapt marketing strategies and tactics to create culturally resonant, localized initiatives
Dive directly into analytics tools to understand business and marketing performance, and learner engagement