Senior Manager, Web Experience

Carnival Corporation•Seattle, WA

3d•Hybrid

About The Position

The Senior Manager, Web Experience leads the optimization, execution, and ongoing development of Seabourn’s digital guest experience across discovery, booking, and pre-cruise journeys. The role develops data-driven recommendations and initiatives to improve engagement, conversion, personalization, and commercial performance through content strategy, storytelling, analytics, search optimization, and user experience practices. It partners with Marketing, Revenue Management, Analytics, Product, Technology, Creative, and external agencies to align digital experiences with business objectives and guest expectations. The position oversees website content operations, governance, publishing standards, quality assurance, production workflows, and process improvement. It drives testing and optimization initiatives, monitors performance, and advises senior stakeholders on web merchandising, content strategy, guest experience, and platform capabilities. The role leads and develops a team of web and digital experience professionals, sets priorities and performance expectations, manages agency relationships, and identifies opportunities informed by industry trends and digital innovations. This enterprise-wide role shapes Seabourn’s primary consumer web properties and influences guest engagement, website effectiveness, booking conversion, customer satisfaction, and digital commerce performance. It balances strategic planning with operational execution and cross-functional partnership. The position is classified as in-office: employees work from a designated office Monday through Thursday and may work from home on Fridays. Travel is expected to be no or very little. The work is primarily in a climate-controlled environment with minimal safety or health hazard potential; it requires remaining stationary at a desk and/or computer for extended periods.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Media, Information Systems, User Experience, or a related field.
At least 7 years of progressive experience in web experience, digital commerce, content strategy, digital marketing, web production, or a related discipline.
At least 3 years of experience leading, managing, and developing web, content, digital merchandising, or digital experience professionals.
Demonstrated experience managing enterprise content management systems and digital publishing platforms.
Experience using web analytics platforms to evaluate performance and inform business decisions.
Experience leading cross-functional digital initiatives involving multiple stakeholders and business functions.
Extensive experience developing and executing digital experience strategies that support commercial objectives, customer engagement, and conversion performance.
Proven experience translating business priorities into actionable digital recommendations, roadmaps, and implementation plans.
Demonstrated expertise leading website optimization initiatives, including experimentation, personalization, conversion rate optimization, and user experience improvements.
Experience using customer insights, behavioral data, and performance analytics to identify opportunities, solve business challenges, and influence strategic decisions.
Strong experience managing web content operations, governance frameworks, publishing standards, quality assurance processes, and workflow optimization.
Experience leading large-scale website campaigns, product launches, content initiatives, and cross-functional digital projects from concept through execution.
Experience partnering with Product, Technology, Analytics, Marketing, Revenue Management, Creative, and external agency partners to achieve shared objectives.
Strong understanding of digital guest journeys, content strategy, search optimization principles, digital merchandising, and customer-centered experience design.
Ability to balance strategic leadership with hands-on execution in a fast-paced environment while managing competing priorities and organizational demands.
Ability to analyze performance data, customer behavior, and market intelligence; assess tradeoffs and recommend scalable solutions.
Strong leadership, analytical, strategic planning, stakeholder management, business acumen, and cross-functional collaboration capabilities.

Responsibilities

Develop and implement recommendations and optimization plans to improve the digital guest experience across discovery, booking, and pre-cruise journeys.
Evaluate customer behavior, market trends, and business priorities to identify opportunities that improve engagement and commercial outcomes.
Develop data-driven recommendations for digital merchandising, user experience, content effectiveness, and organizational revenue goals.
Partner with cross-functional stakeholders and represent guest needs and business requirements in digital initiatives and roadmap discussions.
Assess emerging technologies, personalization capabilities, industry best practices, and digital trends for opportunities to improve performance.
Advise senior leaders on opportunities to strengthen digital performance and guest satisfaction; monitor initiatives and recommend adjustments based on results.
Lead content frameworks, storytelling, and messaging across digital channels to support guest decision-making and premium brand positioning.
Ensure content strategies support discoverability and evolving SEO, GEO, and AEO practices; oversee agency partnerships and search visibility initiatives.
Collaborate with creative, marketing, and commercial teams to align messaging across campaigns and customer touchpoints.
Evaluate content performance and establish standards for consistency, accuracy, and quality.
Drive data analysis, experimentation, and customer-insight initiatives to improve conversion, engagement, and booking-funnel performance.
Partner with analytics teams to develop reporting, dashboards, and actionable insights; monitor key performance indicators and communicate findings.
Define testing and personalization opportunities, recommend enhancements based on quantitative and qualitative data, and measure optimization impact over time.
Establish operational frameworks, governance structures, publishing standards, quality controls, and content production workflows.
Ensure digital experiences meet brand, regulatory, accessibility, and quality expectations.
Improve processes to enhance productivity, reduce risk, and increase the speed and accuracy of execution.
Partner with technology teams to improve authoring capabilities, CMS processes, and digital production practices.
Maintain documentation, standards, and procedures that support scalable and repeatable execution.
Lead, develop, coach, and mentor a team of digital professionals; establish goals, priorities, performance expectations, and development opportunities.
Allocate resources across business demands, operational priorities, and strategic initiatives; support succession planning and continuous improvement.
Build relationships and facilitate alignment across Marketing, Product, Revenue Management, Analytics, Technology, Creative, and external partners.
Influence decision-making, resolve competing priorities, and promote effective communication, collaboration, innovation, and team engagement.
Manage agency relationships and external partners supporting web experience activities.