Senior Manager, Web Experience

Carnival Corporation•Seattle, WA

4d•$110,200 - $148,800•Hybrid

About The Position

The Senior Manager, Web Experience leads the optimization, execution, and continuous evolution of Seabourn’s digital guest experience across discovery, booking, and pre-cruise journeys. The role develops data-driven recommendations that improve engagement, conversion, personalization, and commercial performance through content strategy, storytelling, analytics, search optimization, and user experience practices. It partners with Marketing, Revenue Management, Analytics, Product, Technology, Creative, and external agencies to align digital experiences with business objectives and guest expectations. This position oversees website content operations, governance, publishing standards, quality assurance, and process improvement. It drives optimization initiatives, testing strategies, and recommendations to improve booking-funnel performance and digital engagement. As a subject matter expert and advisor to senior stakeholders, the Senior Manager guides web merchandising, content strategy, guest experience enhancements, and platform capabilities. The role leads and develops a team of web professionals, manages agency partnerships, and monitors industry trends and digital innovations. The position is classified as in-office: employees work from a designated office Monday through Thursday and may work from home on Fridays. Travel is expected to be no or very little. The work is primarily in a climate-controlled environment with minimal safety or health hazards.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Media, Information Systems, User Experience, or a related field.
At least 7 years of progressive experience in web experience, digital commerce, content strategy, digital marketing, web production, or a related discipline.
At least 3 years of experience leading, managing, and developing web, content, digital merchandising, or digital experience professionals.
Demonstrated experience managing enterprise content management systems and digital publishing platforms.
Experience using web analytics platforms to evaluate performance and inform business decisions.
Experience leading cross-functional digital initiatives involving multiple stakeholders and business functions.
Extensive experience developing and executing digital experience strategies supporting commercial objectives, customer engagement, and conversion performance.
Ability to translate business priorities into actionable digital recommendations, roadmaps, and implementation plans.
Demonstrated expertise leading website optimization, including experimentation, personalization, conversion rate optimization, and user experience improvements.
Experience using customer insights, behavioral data, and performance analytics to identify opportunities, solve business challenges, and influence strategic decisions.
Strong experience managing web content operations, governance frameworks, publishing standards, quality assurance, and workflow optimization.
Experience leading large-scale website campaigns, product launches, content initiatives, and cross-functional digital projects from concept through execution.
Experience partnering with Product, Technology, Analytics, Marketing, Revenue Management, Creative, and external agency partners.
Strong understanding of digital guest journeys, content strategy, search optimization principles, digital merchandising, and customer-centered experience design.
Ability to balance strategic leadership with hands-on execution in a fast-paced environment and manage competing priorities.
Strong leadership, analytical, strategic planning, collaboration, business judgment, and stakeholder management capabilities.

Responsibilities

Develop and implement recommendations, initiatives, and optimization plans for the digital guest journey across discovery, booking, and pre-cruise stages.
Evaluate customer behavior, market trends, and business priorities to identify opportunities to improve engagement and commercial outcomes.
Recommend priorities that align digital initiatives with organizational objectives and revenue goals, and represent guest needs in roadmap discussions.
Assess emerging technologies, personalization capabilities, and industry best practices; monitor initiative effectiveness and recommend adjustments.
Lead content frameworks and storytelling for brand, destination, voyage, and promotional messaging across digital channels.
Ensure content supports guest decision-making, premium brand positioning, discoverability, and evolving SEO, GEO, and AEO practices.
Oversee agency partnerships and prioritize initiatives that improve search visibility and content performance.
Collaborate with creative, marketing, and commercial teams to align messaging across campaigns and customer touchpoints.
Drive digital performance improvements through data analysis, experimentation, customer insights, and personalization strategies.
Partner with analytics teams to develop reporting, dashboards, and actionable business insights; monitor and communicate key performance indicators.
Define testing and optimization opportunities, measure their impact, and recommend enhancements based on quantitative and qualitative data.
Establish operational frameworks, governance structures, publishing standards, quality controls, and content production workflows.
Ensure digital experiences meet brand, regulatory, accessibility, and quality expectations.
Improve processes, authoring capabilities, CMS processes, and digital production practices; maintain scalable documentation, standards, and procedures.
Lead, develop, coach, and mentor digital professionals; establish goals, priorities, performance expectations, and development opportunities.
Allocate resources across business demands, operational priorities, and strategic initiatives.
Build stakeholder relationships and facilitate cross-functional alignment, communication, and collaboration.
Manage agency and external partner relationships and advise senior leaders on digital experience opportunities and challenges.