Web Experience Strategy & Program Manager

Pure Storage•Raleigh, NC

17h•Onsite

About The Position

The Web Experience Strategy & Program Manager drives web experience strategy and program execution to optimize enterprise buyer engagement and conversion across Everpure.com. The role addresses complex digital journey challenges by using data and customer insights to shape roadmaps and align cross-functional marketing teams. It translates business goals into scalable web experiences through collaborative program leadership and independent strategic judgment. The position is primarily office-based, with work expected from the Santa Clara or Raleigh office in accordance with Everpure’s policies, except during PTO, work travel, or other approved leave.

Requirements

Demonstrated track record in enterprise web strategy, digital marketing, or web operations.
Hands-on ability to solve complex customer journey issues and drive measurable performance outcomes.
Proven ability to build alignment and influence cross-functional partners across Product Marketing, Demand, UX, SEO, Analytics, and Web Development.
Proficiency with web analytics, behavioral insights, and experimentation platforms.
Practical application of modern generative AI tools.
Ability to communicate strategically, navigate ambiguity, and translate complex data and technical requirements into actionable recommendations.

Nice To Haves

Experience with Adobe Analytics, Contentsquare, Adobe Target, and Salesforce.

Responsibilities

Define and execute priority website experience roadmaps aligned with business goals, audience intent, SEO/AEO/GEO signals, and behavioral analytics.
Build and prioritize a data-backed experimentation backlog using web personalization to tailor messaging, calls to action, and content paths for high-intent enterprise audiences.
Partner with SEO, Paid Media, UX, Content, and Publishing teams to connect paid and organic acquisition campaigns with high-converting web journeys.
Direct end-to-end web production by translating approved UX designs into detailed requirements, QA checks, and launch plans.
Uphold global standards for accessibility, privacy, and localization in web program delivery.
Use web analytics platforms and generative AI tools to accelerate research, journey mapping, audience segmentation, and team productivity.
Build alignment and influence cross-functional partners to deliver unified web priorities.
Translate complex data inputs and technical requirements into actionable recommendations and maintain momentum in fast-paced environments.