Manager, Web Content Strategy

Renesas Electronics•Austin, TX

About The Position

Renesas is seeking a Manager, Web Content Strategy to lead the planning, structure, governance, and optimization of product, technology, and solution content across renesas.com and the broader digital ecosystem. The role ensures customers can find and understand authoritative information throughout the buying and design journey across websites, traditional search engines, partner platforms, and emerging AI-powered experiences. This strategic people-leadership role defines the vision, roadmap, governance model, and standards for Renesas content across web experiences, product content, blogs, videos, and other digital channels. The manager guides a multidisciplinary team and cross-functional partners in improving content quality, consistency, discoverability, operational efficiency, and business impact across the global digital ecosystem.

Requirements

7+ years of experience in web content strategy, digital content, content operations, digital experience, or related disciplines, including experience leading teams and cross-functional initiatives.
Working knowledge of how search engines, LLMs, and answer engines discover and surface content, and an interest in how emerging search behaviors influence content strategy and brand visibility.
Experience developing and scaling content programs across web, product, technical, and marketing channels, including editorial planning, content standards, and quality management.
Experience establishing content intake processes, governance models, and workflows that enable efficient content operations at scale.
Experience influencing cross-functional stakeholders and driving alignment across marketing, product, engineering, and web teams.
Familiarity with onsite search and relevance tuning, monitoring search behavior, and maintaining synonyms and rules.
Familiarity with technical SEO concepts such as structured data, schema markup, crawl efficiency, and site architecture, and ability to partner effectively with search and development specialists.
Strong analytical skills and ability to transform data into compelling stories that drive informed business decisions.
Bachelor's degree in marketing, business, engineering, data science, communications, or a related field.

Nice To Haves

Experience incorporating SEO, onsite search, or emerging discovery channels into a broader content strategy.
Experience in the semiconductor industry.

Responsibilities

Define and evolve content strategy across product, technical, and marketing content, ensuring customers have the information they need throughout the buying and design journey.
Establish content priorities, identify gaps, guide editorial roadmaps, and align content investments with business objectives, customer needs, and market opportunities.
Lead and develop a multidisciplinary team responsible for content strategy, search strategy, governance, intake processes, and optimization initiatives.
Set priorities, clarify ownership, drive execution, and foster a customer-centric, data-driven approach to content quality and discoverability.
Establish scalable content intake, review, and governance processes, ensuring content requirements, metadata, taxonomy, discoverability considerations, and supporting assets are complete before handoff to web production and development teams.
Drive consistency, quality, and operational efficiency across the content lifecycle.
Provide strategic direction for SEO, GEO, onsite search, and emerging AI discovery initiatives, partnering with search specialists to establish priorities and integrate discoverability into content strategy.
Ensure content is structured to be findable, understandable, and authoritative across web, search, partner, and AI-powered experiences.
Define and evolve content architecture, taxonomy, metadata standards, and organizational frameworks to improve findability, scalability, consistency, and discoverability.
Establish reporting frameworks for content quality, customer engagement, discoverability, operational effectiveness, and business impact.
Partner with analytics and search specialists to define measures for SEO and AI visibility, identify optimization opportunities, and translate insights into actionable recommendations.
Monitor platform changes, competitive activity, emerging tools, and shifts in search behavior; recommend strategic adjustments and test new approaches.
Connect content, web, engineering, product, and executive stakeholders, communicating priorities, creating shared touchpoints, and driving execution.