Web Experience Strategy & Program Manager

Everpure•Raleigh, NC

1d•$153,000 - $230,000•Onsite

About The Position

Drive web experience strategy and program execution to optimize enterprise buyer engagement and conversion across Everpure.com. You will solve complex digital journey challenges, leveraging data and customer insights to shape roadmaps and align cross-functional marketing teams. You will turn business goals into scalable web experiences through collaborative program leadership and independent strategic judgment.

Requirements

Demonstrated track record in enterprise web strategy, digital marketing, or web operations, with hands-on skill in solving complex customer journey issues and driving measurable performance outcomes.
Proven ability to build alignment and influence cross-functional partners across Product Marketing, Demand, UX, SEO, Analytics, and Web Development to deliver unified web priorities.
Proficiency with web analytics, behavioral insights, and experimentation platforms (e.g., Adobe Analytics, Contentsquare, Adobe Target, Salesforce) combined with practical application of modern generative AI tools.
Skilled at translating complex data inputs and technical requirements into actionable recommendations, navigating ambiguity, and maintaining momentum in fast-paced environments.

Responsibilities

Define and execute priority website experience roadmaps that align business goals, audience intent, SEO/AEO/GEO signals, and behavioral analytics into cohesive requirements.
Build and prioritize a data-backed experimentation backlog using web personalization to tailor messaging, CTAs, and content paths for high-intent enterprise audiences.
Collaborate closely with SEO, Paid Media, UX, Content, and Publishing teams to connect paid and organic acquisition campaigns with high-converting web journeys.
Direct end-to-end web production, translating approved UX designs into detailed requirements, QA checks, and launch plans while upholding global standards for accessibility, privacy, and localization.
Utilize web analytics platforms and generative AI tools to accelerate research, journey mapping, audience segmentation, and team productivity.