Senior Manager, US Digital Content & Channel Management

AstraZeneca•Boston, MA

7d•$124,609 - $186,913

About The Position

The Senior Manager, US Digital Content & Channel Management is responsible for the day-to-day strategy, planning, development, governance, publishing and measurement of content across Alexion U.S. corporate digital channels. The role manages the U.S. external editorial calendar and translates corporate, portfolio, launch, advocacy, policy, employer-brand and executive priorities into audience-relevant digital content. It works closely with U.S. Communications colleagues, enterprise digital teams, agencies and business partners to deliver compliant, on-brand and platform-appropriate content across Alexion and AstraZeneca channels. The role oversees U.S. corporate website and social-channel strategy and execution, editorial planning and intake, content creation and adaptation, review and approval processes, web-property updates, measurement and optimization, content reuse, AI-enabled workflow improvements, agency and vendor coordination, cross-functional partnership, and community and risk management. Duties are generally conducted in an office environment. Employees must be able, with or without reasonable accommodation, to use a computer; communicate by phone, video and electronic messaging; engage in problem-solving, analysis and dialogue; collaborate with others; and maintain general availability during standard business hours.

Requirements

Bachelor’s degree in communications, journalism, marketing, digital media or a related field.
At least 5 years of experience in digital communications, content strategy, social media, web publishing, editorial operations or a related role.
Demonstrated experience managing editorial calendars and publishing content across corporate websites and major social platforms.
Strong writing, editing and visual-storytelling skills, including experience translating complex topics into clear digital content for varied audiences.
Experience with content-management, social publishing, enterprise approval and analytics tools, and ability to quickly learn new platforms and workflows.
Working knowledge of accessibility, search optimization, platform-native content practices, analytics and digital measurement.
AI fluency and demonstrated ability to apply generative AI and emerging digital tools to content development, editorial workflows, audience insights and optimization, with sound judgment regarding appropriate use, accuracy, human oversight and compliance.
Experience managing agencies, vendors, scopes, timelines and budgets.
Strong organizational and project-management skills, with the ability to manage multiple priorities and maintain disciplined workflow and version control.
Sound judgment and working knowledge of legal, regulatory and compliance considerations for digital communications in healthcare, pharmaceutical or another regulated industry.
Ability to collaborate effectively across functions, levels and geographically dispersed teams.
Ability, with or without reasonable accommodation, to use a computer; communicate by phone, video and electronic messaging; engage in problem-solving, analysis and dialogue; collaborate with others; and maintain general availability during standard business hours.

Nice To Haves

Pharmaceutical, biotechnology, healthcare or rare disease communications experience.
Experience with Veeva approval workflows, Sprinklr or comparable social-media management tools, Adobe Experience Manager or comparable web content-management systems, Adobe Express or related creative tools, and web/social analytics platforms.
Experience supporting paid social, search, influencer or employee-amplification programs.
Experience managing content across both Alexion and AstraZeneca brand environments or similarly complex brand architectures.
Light video production and editing experience.

Responsibilities

Manage the operating strategy and day-to-day execution for the U.S. corporate website and social channels, including channel roles, audiences, governance and publishing standards.
Own the U.S. external editorial calendar and content-intake process; prioritize requests based on communications strategy, audience needs, channel purpose, timing, capacity and approval requirements.
Develop, edit and adapt website copy, social posts, executive social content, feature stories, videos, graphics, carousels and campaign assets for the native behavior of each channel.
Coordinate content through required review and approval processes, including Veeva or other applicable workflows; maintain publishing schedules, version control, records and channel governance.
Coordinate updates to Alexion U.S. web properties and landing pages, including content maintenance, quality assurance, accessibility, search optimization and alignment with enterprise digital standards.
Establish channel and content reporting, use analytics and social-listening insights to assess performance, and recommend changes to content mix, format, cadence, amplification and channel investment.
Plan content reuse from the outset, adapting priority communications, films, congress assets and executive moments into platform-appropriate digital assets to extend their reach and lifespan.
Apply approved AI and emerging digital tools to improve content development, adaptation, optimization, measurement and workflow efficiency while maintaining human oversight and complying with company, legal, regulatory, privacy and compliance requirements.
Manage day-to-day digital, creative, publishing, monitoring and production partners; coordinate scopes, timelines, budgets, quality and delivery.
Partner with Brand Communications, Internal Communications, Advocacy, Policy, Media, Marketing, Medical, Regulatory, Compliance, Talent Acquisition and enterprise digital teams to deliver coordinated U.S. content and channel activation.
Coordinate monitoring, community management, adverse-event and product-information escalation processes, and rapid-response publishing in accordance with approved standards and procedures.