Senior Content Manager - US

ZAGG • Midvale, UT

3d

About The Position

ZAGG is seeking a Senior Content Manager to own product detail page (PDP) content for the ZAGG US catalog on Amazon and lead the content function, including the Content Manager for mophie and international markets. The role treats PDP content as conversion infrastructure and a driver of net profit, with success measured through conversion rate and revenue per visit and demonstrated through testing.

The Senior Content Manager prioritizes work across a large, multi-brand catalog based on traffic, conversion gaps, and margin. The position leads content standards and improvements, testing, launch readiness, catalog health, discoverability, ratings and reviews, and management of team members and creative vendors. ZAGG is investing in marketplace growth, tools, and an agile operating model focused on data-based decisions, frequent testing, execution, and continuous improvement.

Requirements

• At least 6 years of e-commerce content experience, including at least 4 years focused on Amazon.
• Experience leading content for a large, multi-brand catalog.
• A track record of improving conversion through content testing.
• Experience managing people and creative vendors.
• Mastery of A+, premium A+, brand stores, video, and image strategy.
• Amazon SEO skills, including keyword research, indexing, and backend search terms.
• Experience with testing, Manage Your Experiments, and test design.
• Experience with Vendor Central and Seller Central catalog tools, including flat files.
• Strong creative judgment supported by data.
• Judges content by its performance, tests before making assumptions, maintains high standards, and delivers on time.

Nice To Haves

• Consumer electronics or mobile accessories experience.

Responsibilities

• Own A+ Content, premium A+, brand stores, titles, bullets, images, and video across the ZAGG US catalog.
• Set content standards for every brand and market, and ensure PDPs meet those standards.
• Lead the ZAGG content overhaul with Product and Brand Marketing, starting with the highest-impact ASINs.
• Develop content to sell the XTR upsell and address the cases gap against category leaders.
• Build and run a content testing program covering image order, bullet structure, A+ modules, and video placement, using conversion rate and revenue per visit as measures.
• Use Manage Your Experiments and other test methods, and roll successful tests out across the catalog.
• Ensure every new SKU has conversion-ready content on launch day.
• Own content for Apple launch windows, including compatibility details and timing.
• Audit PDPs from the customer’s perspective, including search indexing, badges, sustainability tags, and other ranking and conversion signals, and resolve identified gaps.
• Work with Operations to quickly resolve content-related suppressions and variation issues.
• Own keyword strategy for titles, bullets, and backend search terms.
• Own the review volume and quality program, including Amazon Vine, to protect ZAGG’s review advantage and improve mophie’s.
• Share review and return insights with Product and Sales.
• Lead the Content Manager, mophie & International; set priorities, review work, and share test results across brands and markets.
• Manage creative agencies, photographers, and freelancers to a clear budget and timeline.
• Prioritize ASIN refreshes based on traffic, conversion gap, and margin; determine the testing roadmap and which winning tests to scale.
• Set standards for images, video, A+, and brand stores; assess whether new SKUs are content-ready for launch.
• Choose ASINs for Vine and other review programs, select creative vendors, allocate the content budget, and determine how content resources are split across ZAGG, mophie, and international.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed