Senior Manager, US Digital Content & Channel Management

AstraZeneca•Boston, MA

About The Position

The Senior Manager, US Digital Content & Channel Management is responsible for day-to-day strategy, planning, development, governance, publishing, and measurement of content across Alexion U.S. corporate digital channels. The role manages the U.S. external editorial calendar and translates corporate, portfolio, launch, advocacy, policy, employer-brand, and executive priorities into audience-relevant digital content. The Senior Manager works with U.S. Communications colleagues, enterprise digital teams, agencies, and business partners to deliver compliant, on-brand, platform-appropriate content across Alexion and AstraZeneca channels. The role manages U.S. corporate website and social-channel strategy and execution; editorial planning and intake; content development and adaptation; publishing, approvals, and governance; website updates and quality assurance; measurement and optimization; content amplification and reuse; and responsible use of approved AI and emerging digital tools. It also coordinates agencies and vendors, cross-functional partnerships, community monitoring and management, adverse-event and product-information escalation, and rapid-response publishing. Duties are generally conducted in an office environment. Employees must be able, with or without reasonable accommodation, to use a computer; communicate by phone, video, and electronic messaging; engage in problem-solving, analysis, and dialogue; collaborate with others; and maintain general availability during standard business hours.

Requirements

Bachelor’s degree in communications, journalism, marketing, digital media, or a related field.
At least 5 years of experience in digital communications, content strategy, social media, web publishing, editorial operations, or a related role.
Demonstrated experience managing editorial calendars and publishing content across corporate websites and major social platforms.
Strong writing, editing, and visual-storytelling skills, including the ability to translate complex topics into clear digital content for varied audiences.
Experience with content-management, social-publishing, enterprise-approval, and analytics tools, and ability to learn new platforms and workflows quickly.
Working knowledge of accessibility, search optimization, platform-native content practices, analytics, and digital measurement.
AI fluency and demonstrated ability to use generative AI and emerging digital tools for content development, editorial workflows, audience insights, and optimization, with sound judgment about appropriate use, accuracy, human oversight, and compliance.
Experience managing agencies, vendors, scopes, timelines, and budgets.
Strong organizational and project-management skills, including the ability to manage multiple priorities and maintain disciplined workflows and version control.
Sound judgment and working knowledge of legal, regulatory, and compliance considerations for digital communications in healthcare, pharmaceutical, or another regulated industry.
Ability to collaborate effectively across functions, levels, and geographically dispersed teams.

Nice To Haves

Pharmaceutical, biotechnology, healthcare, or rare disease communications experience.
Experience with Veeva approval workflows, Sprinklr or comparable social-media management tools, Adobe Experience Manager or comparable web content-management systems, Adobe Express or related creative tools, and web/social analytics platforms.
Experience supporting paid social, search, influencer, or employee-amplification programs.
Experience managing content across Alexion and AstraZeneca brand environments or similarly complex brand architectures.
Light video production and editing experience.

Responsibilities

Manage the operating strategy and day-to-day execution for U.S. corporate website and social channels, including channel roles, audiences, governance, and publishing standards.
Own the U.S. external editorial calendar and content-intake process; prioritize requests according to communications strategy, audience needs, channel purpose, timing, capacity, and approval requirements.
Develop, edit, and adapt digital content, including website copy, social posts, executive social content, feature stories, videos, graphics, carousels, and campaign assets, tailoring content to each channel.
Coordinate content through required review and approval processes, including Veeva or other applicable workflows; maintain publishing schedules, version control, records, and channel governance.
Coordinate updates to Alexion U.S. web properties and landing pages, including content maintenance, quality assurance, accessibility, search optimization, and alignment with enterprise digital standards.
Establish channel and content reporting; use analytics and social-listening insights to assess performance and recommend changes to content mix, format, cadence, amplification, and channel investment.
Plan content reuse and convert priority communications, films, congress assets, and executive moments into platform-appropriate digital assets.
Apply approved AI and emerging digital tools to improve content development, adaptation, optimization, measurement, and workflow efficiency, with human oversight and compliance with company, legal, regulatory, privacy, and compliance requirements.
Manage day-to-day digital, creative, publishing, monitoring, and production partners; coordinate scopes, timelines, budgets, quality, and delivery.
Partner with Brand Communications, Internal Communications, Advocacy, Policy, Media, Marketing, Medical, Regulatory, Compliance, Talent Acquisition, and enterprise digital teams to deliver coordinated U.S. content and channel activation.
Coordinate monitoring, community management, adverse-event and product-information escalation processes, and rapid-response publishing under approved standards and procedures.