Senior Digital Content Manager

Morgan Lewis • Philadelphia, PA

3d • $155,500 - $248,725 • Hybrid

About The Position

Morgan, Lewis & Bockius LLP is hiring a global Senior Digital Content Manager to serve as the functional lead for digital content, with primary responsibility for the firm’s global websites. Reporting to the Senior Digital Marketing Manager, this role leads the strategy, governance, operations, and performance of content across the firm’s digital platforms, ensuring content is audience-centered, accessible, discoverable, and aligned with the firm’s brand, business priorities, and organic growth objectives.

The role applies a newsroom approach to identifying emerging issues, content trends, audience interests, and timely editorial opportunities. It works with teams across the firm to develop original content and creative approaches to complex topics, strengthen thought leadership and brand awareness, and extend the reach and impact of the firm’s content. The position advises stakeholders on content strategy, user experience, search visibility, and emerging digital discovery practices.

The Senior Digital Content Manager leads the Digital Content/Web Content team and external resources, overseeing the planning, development, optimization, maintenance, and lifecycle management of digital content. The role establishes standards, workflows, editorial priorities, and performance measures, and provides direction, coaching, and professional development to the team. It also maintains current knowledge of digital content, search, accessibility, analytics, and AI/GPT practices and guides their responsible adoption through training, professional development, and knowledge sharing.

The position may be based in the New York or Philadelphia office and follows a hybrid arrangement requiring three days per week in the office. The role may require overtime and work outside regular business hours when business needs require. New York, New York salary range: $155,500–$248,725.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• At least 9 years of progressively responsible experience in digital content, digital marketing, or digital production.
• At least 3 years of experience leading employees, major programs, or cross-functional initiatives.
• Experience supporting complex, global organizations and culturally diverse stakeholders.
• Demonstrated success establishing enterprise content strategies, governance models, and scalable operating processes.
• Proven ability to advise, influence, and build consensus with senior stakeholders.
• Experience managing, coaching, and developing employees and external resources.
• Strong business judgment balancing audience, brand, reputational, operational, and commercial considerations.
• Ability to translate broad objectives into clear priorities, roadmaps, and measurable plans.
• Strong executive presentation, facilitation, negotiation, and change-leadership capabilities.
• Sound decision-making in ambiguous, complex situations with competing priorities.
• Exceptional writing, editing, proofreading, content strategy, and digital storytelling skills, including the ability to translate complex information into clear, compelling content.
• Advanced knowledge of SEO, content optimization, AI-assisted discovery, and conversion principles.
• Experience with enterprise content management systems.
• Experience with GA4, Google Search Console, Semrush, Siteimprove, Jira, and Figma.
• Working knowledge of WCAG, digital accessibility, structured content, taxonomy, metadata, and analytics.
• Experience applying generative AI and automation responsibly within content workflows.
• Experience managing budgets, vendors, agencies, contracts, and resource allocation.
• Results-oriented, proactive, entrepreneurial, and highly collaborative approach across departments, offices, and skill levels.
• Excellent written and verbal communication skills, including communicating effectively with employees, managers, clients, and vendors.
• Demonstrated commitment to exceptional client service, confidentiality, inclusion, and professional standards.
• Flexibility to work overtime and outside regular business hours when business needs require.

Nice To Haves

• Experience in professional services, regulated, knowledge-based, or partnership environments is strongly preferred.
• Legal industry experience is a plus.
• Experience with Sitecore is preferred.
• Familiarity with Sprout Social, LinkedIn, YouTube, Instagram, WeChat, and relevant emerging platforms.

Responsibilities

• Own the firm’s global digital content strategy, operating model, and multiyear roadmap.
• Translate business, brand, practice, industry, recruiting, and reputation priorities into actionable content plans.
• Lead content strategy for websites, campaigns, resource centers, blogs, landing pages, and emerging digital platforms.
• Generate editorial ideas, series, and creative approaches responding to emerging issues, audience interests, and timely opportunities.
• Define audience, journey, channel, editorial, and conversion strategies for priority digital experiences.
• Identify content gaps and market opportunities and advise stakeholders on audience value, timeliness, brand distinction, and firm objectives.
• Own global content governance, editorial standards, quality controls, and decision rights.
• Establish and manage content intake, prioritization, approval, publishing, maintenance, archival, and retirement processes, including service levels and quality expectations.
• Direct content architecture, taxonomy, metadata, tagging, templates, and internal-linking standards.
• Oversee content audits and lifecycle programs to improve accuracy, consistency, accessibility, and relevance.
• Lead global localization and regional adaptation while maintaining brand and editorial consistency.
• Establish responsible standards for generative AI and emerging tools in content workflows.
• Lead data-informed SEO, content authority, and AI-discovery strategies across the firm’s digital ecosystem.
• Direct search-intent research, keyword strategy, topic development, structured content, and metadata optimization.
• Monitor visibility across traditional search, answer engines, and AI-assisted discovery environments and identify opportunities to improve discoverability.
• Lead conversion optimization, testing, and experimentation based on audience behavior and business priorities.
• Partner with technical teams on search performance, structured data, accessibility, and platform improvements.
• Lead content strategy for redesigns, migrations, platform enhancements, launches, and major digital initiatives.
• Partner with UX, design, development, analytics, marketing, brand, communications, and public relations teams to deliver integrated digital experiences.
• Shape wireframes, content models, page structures, and user journeys that support clear audience actions.
• Translate complex legal and business topics into clear, compelling, and accessible digital experiences.
• Manage competing priorities, dependencies, risks, and deadlines across global and cross-functional projects.
• Handle sensitive or high-priority content requiring senior judgment, speed, or reputational awareness.
• Establish content performance frameworks, benchmarks, targets, dashboards, and recurring reporting.
• Connect content performance to visibility, engagement, conversion, reputation, recruiting, and business objectives.
• Use insights to guide prioritization, optimization, investment, and resource decisions.
• Present findings, implications, and recommendations to senior stakeholders and leadership teams.
• Measure content quality, speed to market, lifecycle health, audience actions, and operational efficiency.
• Lead, manage, coach, and develop the Digital Content/Web Content team, including Web Content Administrators.
• Set goals, priorities, performance expectations, and development plans; provide regular feedback, coaching, and performance evaluations.
• Support recruitment, onboarding, retention, succession planning, and team capability development.
• Allocate work and resources while balancing capacity, quality, urgency, and development opportunities.
• Build an inclusive, collaborative, curious, and accountable team environment.
• Lead through influence across global teams and stakeholders outside the direct reporting structure.
• Develop and manage assigned content budgets in partnership with the Senior Digital Marketing Manager.
• Recommend staffing, technology, agency, and investment priorities based on business needs and performance.
• Define agency and vendor scopes, deliverables, service expectations, and evaluation criteria; assess performance, quality, timelines, and spending.
• Identify efficiencies and resource solutions without compromising quality, accessibility, or audience value.
• Support procurement, contract, and resource-planning activities as appropriate.

Benefits

• Medical coverage
• Parental leave
• Paid time off
• Income protection programs
• 401(k) eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior