Senior Digital Content Analyst

Signature Aviation • Orlando, FL

6d

About The Position

The Senior Digital Content Analyst develops, manages, elevates, and executes written content across Signature Aviation’s digital ecosystem. The role owns website content execution and governance, supports integrated marketing campaigns through copywriting, maintains brand consistency across customer touchpoints, manages third-party directory content, and collaborates with Marketing, Digital, CRM, Product, and Corporate Communications to deliver customer experiences.

The position develops and maintains website content roadmaps and editorial calendars, ensures website content is accurate and aligned with brand standards, and works with internal teams to improve website content and customer journeys. It also uses analytics, A/B testing, and experimentation to improve engagement, conversion, website performance, and marketing effectiveness. The role oversees third-party directory accuracy and governance, works with agencies and vendors on SEO, directories, and web content, and drives accountability for agreed performance outcomes.

The role calls for at least five years of relevant experience and a bachelor’s degree in Marketing or a related field. Signature Aviation describes itself as a global private aviation services network and says it provides benefits, programs, and resources intended to support team members’ well-being and professional development.

Requirements

• At least 5 years of experience in content marketing, copywriting, digital marketing, communications, or website content management.
• Bachelor’s degree in Marketing or a related field.
• Exceptional writing, editing, proofreading, and storytelling skills.
• Experience writing for digital channels, including websites, campaigns, email, sales collateral, and promotional materials.
• Experience working within a CMS platform.
• Experience managing website content governance and editorial calendars.
• Experience managing agencies, freelancers, or external vendors.
• Strong organizational skills and ability to manage multiple priorities.
• Experience using AI tools to improve content development and workflow efficiency while maintaining quality.

Nice To Haves

• Experience drafting or supporting press releases and corporate communications.

Responsibilities

• Serve as a primary Marketing team copywriter for campaigns, product launches, customer communications, and promotions.
• Write content for websites, landing pages, emails, brochures, digital advertising, sales collateral, presentations, and other marketing assets.
• Draft press releases, media materials, executive messaging, and supporting communications with Corporate Communications.
• Assist with approval processes for press releases, articles, and other strategic content across business units.
• Ensure written content reflects Signature’s brand voice, messaging framework, and customer experience standards.
• Work with designers, marketers, and business stakeholders to turn complex concepts into clear customer-facing content.
• Proofread, edit, and maintain editorial quality across marketing channels.
• Support development and maintenance of editorial standards, messaging frameworks, and tone of voice.
• Develop and maintain website content roadmaps and editorial calendars aligned with campaigns, locations, products, business priorities, and content strategy.
• Ensure website content is accurate, current, accessible, and aligned with brand standards.
• Partner with Digital Experience, Product, and CRM teams to improve website content and customer journeys.
• Optimize landing pages and user journeys to improve engagement and conversion.
• Lead A/B testing and experimentation to improve website performance.
• Translate analytics into recommendations to improve customer experience and marketing effectiveness.
• Optimize content engagement, website performance, and digital business objectives.
• Own governance and accuracy of third-party directory listings.
• Work with the external contractor responsible for directory updates and optimization.
• Establish workflows and quality standards for consistent directory listings.
• Monitor listing accuracy, recommend enhancements, and maintain brand consistency across external platforms.
• Manage relationships with digital agencies and potential vendors on SEO, directories, and web content.
• Set performance expectations, KPIs, and deliverables for agencies and vendors.
• Align agency outputs with internal stakeholders and drive accountability for measurable outcomes, including traffic, rankings, and conversion.
• Partner with Digital Experience, CRM (C360), and Marketing teams to align priorities and execution.
• Collaborate with IT and Digital teams to implement website enhancements and support the digital experience.

Benefits

• Medical/prescription drug, dental, and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Life insurance
• Disability insurance
• 401(k)
• Critical Illness, Hospital Indemnity and Accident Insurance
• Identity Theft and Legal Services
• Paid time off
• Paid maternity leave
• Tuition reimbursement
• Training and development
• Employee Assistance Program (EAP) and perks

What This Job Offers

• Job Type: Full-time
• Career Level: Senior