Senior Digital Content Analyst

Signature Aviation • Orlando, FL

5d

About The Position

The Senior Digital Content Analyst develops, manages, elevates, and executes written content across Signature Aviation’s digital ecosystem. The role owns website content execution and governance, supports integrated marketing campaigns through copywriting, ensures brand consistency across customer touchpoints, manages third-party directory content, and partners with Marketing, Digital, CRM, Product, and Corporate Communications to deliver compelling customer experiences.

The position serves as a primary Marketing copywriter, producing content for campaigns, product launches, customer communications, promotional initiatives, and a wide range of marketing and corporate communications assets. It also maintains editorial quality, brand voice, messaging frameworks, and editorial standards.

The role develops website content roadmaps and editorial calendars, maintains accurate and accessible website content, and works with Digital Experience, Product, CRM, IT, and Marketing teams to improve content and customer journeys. It uses analytics, A/B testing, and experimentation to improve engagement, conversion, website performance, and marketing effectiveness. The analyst also governs third-party directory listings and manages agency and vendor relationships related to SEO, directories, and web content, with accountability for measurable outcomes.

Requirements

• At least 5 years of experience in content marketing, copywriting, digital marketing, communications, or website content management.
• Bachelor’s degree in Marketing or a related field.
• Exceptional writing, editing, proofreading, and storytelling skills.
• Experience writing across digital channels, including websites, campaigns, email, sales collateral, and promotional materials.
• Experience working within a CMS platform.
• Experience managing website content governance and editorial calendars.
• Experience managing agencies, freelancers, or external vendors.
• Strong organizational skills and the ability to manage multiple priorities.
• Experience using AI tools to improve content development and workflow efficiency while maintaining quality.

Nice To Haves

• Experience drafting or supporting press releases and corporate communications.

Responsibilities

• Serve as a primary copywriter for Marketing across campaigns, product launches, customer communications, and promotional initiatives.
• Write content for websites, landing pages, emails, brochures, digital advertising, sales collateral, presentations, and other marketing assets.
• Draft press releases, media materials, executive messaging, and supporting communications with Corporate Communications.
• Assist with the approval process for press releases, articles, and other strategic content across business units.
• Ensure written content reflects Signature’s brand voice, messaging framework, and customer experience standards.
• Partner with designers, marketers, and business stakeholders to turn complex concepts into clear, engaging customer-facing content.
• Proofread, edit, and maintain editorial quality across marketing channels.
• Support the development and maintenance of editorial standards, messaging frameworks, and tone of voice.
• Develop and maintain website content roadmaps and editorial calendars aligned with campaigns, locations, products, business priorities, and content strategy.
• Ensure website content is accurate, current, accessible, and aligned with brand standards.
• Partner with Digital Experience, Product, and CRM teams to improve website content and customer journeys.
• Optimize landing pages and user journeys to improve engagement and conversion.
• Lead A/B testing and experimentation to improve website performance.
• Translate analytics into actionable recommendations that improve customer experience and marketing effectiveness.
• Optimize content engagement, website performance, and digital business objectives.
• Own the governance and accuracy of third-party directory listings.
• Work with the external contractor responsible for directory updates and optimization.
• Establish workflows and quality standards to ensure consistency across directory listings.
• Monitor listing accuracy, recommend enhancements, and maintain brand consistency across external platforms.
• Manage relationships with digital agencies and other potential vendors on SEO, directories, and web content.
• Set agency and vendor performance expectations, KPIs, and deliverables.
• Ensure agency outputs align with internal stakeholders and drive accountability for measurable outcomes, including traffic, rankings, and conversion.
• Partner with Digital Experience, CRM (C360), and Marketing teams to align priorities and execution.
• Collaborate with IT and Digital teams to implement website enhancements and support an exceptional digital experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior