Senior Manager, Technology Operations - Marketing - Customer Growth
About The Position
As the Senior Manager, Customer Growth Marketing Integration, you will serve as the primary connection between Customer Growth and Walmart Marketing. You will translate Customer Growth priorities into marketing plans and align CRM journeys, media, creative, promotions, and customer communications to shared customer actions and business outcomes. Working across a broad network of partners, you will drive alignment, simplify cross-functional planning, and help create a connected customer experience across every stage of the customer journey. This highly collaborative, strategic role requires exceptional stakeholder management, strong business acumen, and the ability to influence across a complex, matrixed organization. The Customer Growth team identifies customer behaviors that drive long-term value for Walmart. It defines customer actions, intended outcomes, and business eligibility, and aligns efforts across Marketing, eCommerce, Product, Merchandising, Operations, and Analytics. The team creates coordinated customer experiences by connecting strategy, execution, and measurement. Its collaborative approach ensures customer interactions support sustained growth and continuous learning. The team uses program management, stakeholder engagement, financial oversight, and technology strategies to deliver business results and advance operational excellence.
Requirements
- Bachelor's degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project/program management, information technology, finance, management, or a related area and 5 years of experience in project management, program management, program operations, or a related area; alternatively, 7 years of experience in one of these areas.
- 2 years of supervisory experience.
- Strong understanding of integrated marketing, lifecycle marketing, CRM, paid and owned media, creative, and campaign planning.
- Proven ability to influence senior stakeholders and align teams across a complex organization.
- Strong strategic thinking, communication, and executive presentation skills.
- Experience translating strategy into scalable execution while managing multiple priorities.
- Strong analytical mindset and ability to use customer insights and business performance to inform decisions.
Nice To Haves
- Master’s degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project/program management, information technology, finance, management, or a related area and 4 years of experience in project management, program management, program operations, or a related area.
- Background creating inclusive digital experiences, including knowledge of WCAG 2.2 AA standards, assistive technologies, and digital accessibility best practices.
Responsibilities
- Serve as the primary Marketing partner for Customer Growth, translating customer priorities into integrated marketing plans.
- Connect campaigns across CRM, lifecycle marketing, paid and owned media, creative, offers, and promotions to prioritized customer actions and outcomes.
- Embed Customer Growth priorities into campaign briefs, calendars, roadmaps, and planning forums.
- Identify opportunities to improve alignment across campaigns, channels, and customer touchpoints.
- Partner across eCommerce, Product, Merchandising, Operations, Decision Sciences, and Analytics to coordinate growth initiatives and launch readiness.
- Translate customer insights and performance into future marketing recommendations.
- Build strong relationships across Marketing to advance Customer Growth frameworks and operating principles.
Benefits
- Medical, vision, and dental coverage.
- 401(k), stock purchase, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
- Walmart-paid Live Better U education benefit for eligible full-time and part-time associates, covering tuition, books, and fees for eligible programs.
- Annual or quarterly performance bonuses.
- Stock may be included as additional compensation for certain positions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
