Senior Manager, Social Media

Forma Brands LLC•Los Angeles, CA

About The Position

Born in artistry, built for real life, and fueled by a global community, Morphe delivers high-performance, high-design beauty without the prestige price tag. Leveraging exceptional product development, regulatory, and supply chain capabilities, we make innovative products that invite creativity and celebrate the freedom to look how you want, when you want. Join us in shaping what’s next in beauty.

Requirements

5+ years of social media marketing/strategy experience, including at least 1–2 years directly managing people.
Demonstrated experience building ownable content series, franchises, or a distinct brand aesthetic that scaled over time.
Experience across Instagram, TikTok, and YouTube required; Pinterest experience strongly preferred; familiarity with Reddit’s community dynamics a plus.
Proven track record owning TY/LY performance reporting and translating results into strategy.
Experience managing and developing direct reports, with a track record of growing team members into more senior roles.
Highly organized and data-driven, with strong written, verbal, and presentation skills.
Proficient with Microsoft Office; familiar with social publishing and analytics tools (e.g., Dash Hudson) and content tools (CapCut, Canva, Adobe Creative Suite).
Ability to work cross-functionally across marketing, creative, influencer, and retail teams.

Nice To Haves

Beauty or CPG industry highly preferred.
Pinterest experience strongly preferred.
familiarity with Reddit’s community dynamics a plus.

Responsibilities

Set and own cross-channel social strategy across Instagram, TikTok, YouTube, Pinterest, and emerging platforms, translating brand and marketing priorities into a distinct, ownable social point of view.
Strategically program content: develop ownable content series, franchises, and a consistent aesthetic that build brand recognition over time, not one-off posts, and keep them evolving as trends, formats, and culture shift.
Push the brand consistently on trend and cultural relevance, spotting content opportunities and white space before they peak, and coaching the team to move on them quickly and confidently.
Build out and scale the brand’s YouTube and Pinterest strategies, and lead early strategic thinking on a future Reddit presence.
Manage, coach, and develop a team of two direct reports, the Social Media Manager and Social Creative Manager, setting clear priorities, giving regular feedback, and building each of their growth paths.
Own performance rigor: track TY/LY (this-year vs. last-year) KPIs across every channel, ensure the team consistently delivers against agreed metrics, and turn results into next actions and resourcing decisions.
Partner cross-functionally with Marketing, Influencer, Creative, and Retail teams to keep brand voice and campaign moments consistent across owned and earned channels.
Own strategy recaps and performance reporting up to leadership, translating data into a clear narrative on what’s working and what’s next.
Represent social strategy in cross-functional planning, ensuring social has a seat at the table for major launches, campaigns, and brand moments.