Sr Product Marketing Manager, Monarch Urology
About The Position
Johnson & Johnson MedTech is recruiting a Senior Manager, Product Marketing for Monarch Urology. The preferred location is Santa Clara, California, although remote work may be considered within the United States. This hands-on global product marketing leader will help define the global marketing strategy for the MONARCH Platform for Urology, a robotic platform for kidney stone surgery. The role translates customer insights, clinical evidence, market dynamics, and competitive intelligence into differentiated positioning, value propositions, launch plans, and customer-facing assets to support commercial success across global markets. The position shapes and stewards the global MONARCH Urology brand and messaging, develops clinical and economic value stories for urologists and hospital administrators, and ensures consistency across channels, regions, product releases, and customer segments. It owns global launch strategy for new products and platform enhancements, plans Voice of Customer research, develops launch plans and core launch assets, monitors launch performance, and recommends optimization actions. The role leads cross-functional teams and agency partners and works with Global Product Management, Global Commercial Excellence, Regional Marketing, Sales, Clinical and Medical Affairs, R&D, Regulatory, Health Care Compliance, Legal, and Communications. It supports regional localization and activation, sales readiness and training, product announcements, executive communications, media materials, and launch narratives. The position reports to the Director of Product Marketing and requires up to 25% domestic and international travel for customer events, meetings, and congresses.
Requirements
- Bachelor of Science degree in a relevant field.
- Eight or more years of progressive experience in marketing, product management, sales, or a related commercial role in MedTech preferred.
- Demonstrated experience developing positioning, messaging, launch strategies, and assets for complex products.
- Demonstrated ability to navigate complexity and ambiguity while achieving business impact across the organization.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Excellent communication, stakeholder management, and influence skills.
- Willingness to travel up to 25% domestically and internationally.
Nice To Haves
- MBA or advanced degree.
- Experience driving a capital selling process and/or new procedure development.
- Experience leading or supporting new product launches with strong field execution.
Responsibilities
- Shape and steward the global MONARCH Urology brand, including positioning, messaging architecture, value proposition, product naming, and brand narrative.
- Translate technical capabilities, customer insights, and clinical evidence into clear, credible, compelling customer-facing messaging.
- Develop differentiated clinical and economic value stories for urologists and hospital administrators.
- Drive consistency of global messaging across channels, regions, product releases, and customer segments.
- Partner with Medical Affairs, Clinical, Regulatory, Health Care Compliance, and Legal to develop substantiated and compliant commercial content.
- Own global launch strategy for new products, updates, upgrades, and platform enhancements.
- Plan and execute Voice of Customer research to inform marketing strategy.
- Build integrated global launch plans and lead development of launch assets, including message maps, sales tools, training, digital content, customer communications, FAQs, and regional activation toolkits.
- Ensure global strategy and core assets are sufficiently clear and ready for regional localization and execution.
- Monitor launch performance, collect field and customer feedback, and recommend post-launch optimization actions.
- Lead cross-functional teams and agency partners through strategy development, content creation, launch planning, and execution.
- Partner with Regional Marketing teams to incorporate regional requirements, enable localization, and align global strategy with market activation plans.
- Collaborate with Regional Marketing, Sales Leadership, and Commercial Education on sales readiness and launch training.
- Partner with Communications on product announcements, executive communications, media materials, and launch narratives.
- Present strategies, recommendations, plans, and results to senior leaders and cross-functional stakeholders.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
