Sr Product Marketing Manager, Monarch Urology
About The Position
Johnson & Johnson MedTech is seeking a Senior Manager, Product Marketing to help define the global marketing strategy for the MONARCH Platform for Urology, a first-to-market robotic platform for kidney stone surgery. The role is a hands-on global product marketing leadership position responsible for translating customer insight, clinical evidence, market dynamics, and competitive intelligence into differentiated positioning, value propositions, launch plans, and customer-facing assets. The preferred location is Santa Clara, California, although remote work may be considered within the United States. The role shapes and stewards the global MONARCH Urology brand, develops clinical and economic value stories for urologists and hospital administrators, and ensures consistent, substantiated, compliant messaging across channels and markets. It owns global launch strategy for new products, updates, upgrades, and platform enhancements, including customer research, integrated launch plans, launch assets, performance monitoring, and post-launch optimization. The Senior Manager leads cross-functional teams and agency partners and collaborates with global and regional marketing, sales, commercial education, clinical and medical affairs, R&D, regulatory, health care compliance, legal, and communications. The role supports regional localization, sales readiness, product announcements, executive and media communications, and presents strategies and results to senior leaders. The position requires up to 25% domestic and international travel.
Requirements
- Bachelor of Science degree in a relevant field.
- Demonstrated experience developing positioning, messaging, launch strategies, and assets for complex products.
- Demonstrated ability to navigate complexity and ambiguity while achieving business impact across an organization.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Excellent communication, stakeholder management, and influence skills.
- Ability to travel domestically and internationally up to 25%.
Nice To Haves
- MBA or advanced degree.
- Eight or more years of progressive experience in marketing, product management, sales, or a related commercial role in MedTech.
- Experience driving a capital selling process and/or new procedure development.
- Experience leading or supporting new product launches with strong field execution.
Responsibilities
- Shape and steward the global MONARCH Urology brand, including positioning, messaging architecture, value proposition, product naming, and brand narrative.
- Translate technical capabilities, customer insights, and clinical evidence into clear, credible customer-facing messaging.
- Develop differentiated clinical and economic value stories for urologists and hospital administrators.
- Drive consistency of global messaging across channels, regions, product releases, and customer segments.
- Partner with Medical Affairs, Clinical, Regulatory, Health Care Compliance, and Legal to develop substantiated and compliant commercial content.
- Own global launch strategy for new products, updates, upgrades, and platform enhancements.
- Plan and execute Voice of Customer research to inform marketing strategy.
- Build integrated global launch plans and lead development of launch assets, including message maps, sales tools, training, digital content, customer communications, FAQs, and regional activation toolkits.
- Ensure global strategy and core assets are ready for regional localization and execution.
- Monitor launch performance, collect field and customer feedback, and recommend post-launch optimization actions.
- Lead cross-functional teams and agency partners through strategy development, content creation, launch planning, and execution.
- Partner with Regional Marketing teams to incorporate regional requirements, enable localization, and align global strategy with market activation plans.
- Collaborate with Regional Marketing, Sales Leadership, and Commercial Education on sales readiness and launch training.
- Partner with Communications on product announcements, executive communications, media materials, and launch narratives.
- Present strategies, recommendations, plans, and results to senior leaders and cross-functional stakeholders.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
