Senior Manager, Product Marketing - Platform Expansion

PayPal•New York, NY

1d•$143,500 - $212,850•Hybrid

About The Position

We are seeking a Senior Product Marketing Manager to help shape the future of commerce at PayPal, leading product marketing across some of our most innovative and rapidly evolving capabilities, including agentic commerce, crypto and stablecoins, and biometrics. This is a high-impact role at the intersection of AI-powered commerce, emerging financial infrastructure, identity, and go-to-market execution. You’ll help define how innovations such as AI agents, digital assets, and biometric experiences create meaningful value for merchants, partners, and their customers. You’ll translate customer and market insights into strategy, craft positioning that sets us apart, and drive launches that fuel adoption and growth. You’ll partner closely with Product, Sales, Marketing, Legal, Compliance, and regional teams to bring these emerging capabilities to market and help define PayPal’s role in the next generation of commerce.

Requirements

8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Nice To Haves

6+ years of product marketing, product management, management consulting, or related experience in payments, fintech, AI, crypto, SaaS, or enterprise technology (B2B SaaS).
Proven track record of shaping product strategy and driving successful product launches in a global, cross-functional environment.
Strong analytical and customer orientation, with the ability to translate data, customer insights, and market developments into strategy and execution.
Excellent storyteller, with experience simplifying complex technologies and crafting clear, compelling narratives for business and executive audiences.
Experience or strong knowledge in one or more relevant emerging technology areas — including agentic AI or agentic commerce, AI-powered shopping and payments, crypto, blockchain, stablecoins, digital identity, authentication, or biometrics — strongly preferred. Deep fintech, payments, or enterprise technology expertise combined with the ability to quickly develop subject-matter expertise may also be considered.

Responsibilities

Partner with Product, Marketing, and Sales teams to drive product commercial success
Champion customer needs to ensure products address key pain points and deliver value
Develop and execute go-to-market plans for new product launches and feature updates
Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
Collaborate with client-facing teams to gather customer feedback and refine product positioning
Support the launch of new markets and offers by coordinating with global and regional teams
Lead the prioritization and execution of marketing campaigns to increase adoption and market share
Provide expertise on product capabilities, value propositions, and best use cases
Monitor product performance metrics and identify opportunities for growth and optimization
Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies
Partner with Product, Marketing, and Sales teams to drive the commercial success of PayPal’s agentic commerce, crypto and stablecoin, and biometric capabilities.
Champion customer needs to ensure emerging technologies address meaningful business problems and deliver clear value for merchants, partners, and their customers.
Develop and execute go-to-market plans for new products, capabilities, use cases, and market expansions.
Build a deep understanding of customer needs, markets, competitors, emerging technologies and use cases, and relevant regulatory landscapes to inform strategy.
Collaborate with client-facing teams to gather customer and partner feedback and refine product strategy, positioning, and go-to-market priorities.
Identify and prioritize high-value use cases for agentic commerce, AI-powered shopping and payments, digital assets, stablecoins, and biometric experiences.
Develop differentiated positioning, messaging, and value propositions that translate complex and emerging technologies into clear, compelling business value.
Lead the prioritization and execution of marketing programs that build category awareness, increase adoption, and support growth.
Monitor product performance, market developments, and customer feedback to identify opportunities for growth and optimization.
Drive commercial readiness through customer narratives, sales enablement, competitive intelligence, thought leadership, and cross-channel launch strategies.
Serve as the voice of the customer, translating insights from customers, partners, Sales, and the market into actionable recommendations for Product teams.
Partner with Product teams to define compelling value propositions and shape product and business decisions across emerging areas such as agentic commerce, digital assets, and identity.
Lead global go-to-market strategy for launches and enhancements across PayPal’s agentic commerce, crypto and stablecoin, and biometric capabilities.
Partner with Sales and Marketing to create compelling narratives, build category understanding, scale enablement, and drive customer adoption.
Collaborate across Product, Sales, Marketing, Legal, Compliance, and regional teams to ensure consistent positioning and effective execution.
Influence senior stakeholders and lead complex initiatives in fast-moving categories where technology, customer expectations, competitive dynamics, and regulation are rapidly evolving.