Senior Manager, Product Marketing & Communication

Cariloop• US,

5d•Remote

About The Position

The Senior Manager, Product Marketing & Communications translates Cariloop’s products, capabilities, and value into clear, compelling communications for the market, customers, and members. The role connects product strategy with the audiences Cariloop serves, ensuring products are effectively positioned, communicated, launched, and adopted. It leads product marketing, customer marketing, member communications, and the creative development and production of supporting assets, while managing a team and remaining hands-on in messaging, content, campaigns, and creative deliverables. Working with Product, Growth, Sales Enablement, Demand Generation, Account Management, Data and Analytics, and other stakeholders, the Senior Manager provides messaging, content, and communications that support growth, customer relationships, member engagement, and market differentiation. The position is primarily remote, with occasional business travel required. Cariloop is a Public Benefit Corporation and Certified B Corp focused on caregiver support. It describes its culture as collaborative, flexible, inclusive, and centered on caring for employees and the communities it serves.

Requirements

7 or more years of experience in product marketing, customer marketing, marketing communications, or related roles, including people leadership.
Experience marketing B2B2C products or services to both organizational customers and individual end users.
Strong product marketing experience in positioning, messaging, go-to-market strategy, product launches, and competitive differentiation.
Exceptional written and verbal communication skills, including the ability to translate complex products and concepts into clear messaging for different audiences.
A hands-on leadership approach, with the ability to develop messaging, content, campaigns, presentations, and other marketing assets.
Experience developing customer and member communications that drive awareness, enrollment, engagement, adoption, and utilization.
Familiarity with member marketing and engagement platforms such as Braze, including audience segmentation, lifecycle communications, campaign execution, and performance measurement.
Strong creative judgment and experience developing digital, email, webinar, print, presentation, and customer-facing materials.
A data-driven approach and experience using customer insights, funnel metrics, market intelligence, and performance data to identify opportunities and improve results.
Strong cross-functional and people leadership skills, including managing priorities, developing team members, and partnering across Product, Growth, Demand Generation, Account Management, and other teams.
Ability to travel as needed; travel is a condition of employment.

Nice To Haves

Experience in employee benefits, healthcare, caregiving, HR technology, or related industries.

Responsibilities

Translate product strategy, capabilities, and roadmap into market-facing positioning, value propositions, product narratives, and messaging.
Lead go-to-market planning and communications for new products, capabilities, enhancements, and significant product changes.
Develop and maintain product marketing materials, including product overviews, presentations, one-pagers, FAQs, use cases, competitive messaging, and RFP content.
Use customer, member, competitor, market, and buyer insights to improve positioning and communications.
Develop customer communications, campaigns, and resources that help customers launch, promote, and maximize the value of Cariloop’s solutions.
Define and optimize the member engagement funnel, including leading metrics to identify opportunities, measure performance, and support accountability across teams.
Lead member marketing communications across email, customer-provided materials, webinars, print, and campaigns, coordinating with Product on communications within the in-product member journey.
Develop scalable resources such as launch kits, benefit communications, email campaigns, flyers, mailings, digital assets, webinars, presentations, and customer toolkits.
Lead the development and production of content and creative assets across product, customer, and member marketing.
Ensure messaging, terminology, value propositions, and communications are clear, accurate, and consistent across audiences and channels.
Partner with Product leadership to translate Cariloop’s broader brand direction into market, customer, and member communications.
Establish reusable messaging frameworks, templates, content, and creative assets that improve quality, consistency, and scalability.
Serve as a strategic marketing and communications partner to Growth, Sales Enablement, Demand Generation, Account Management, Product, and other teams.
Partner with Growth and Sales Enablement on positioning, RFP content, presentations, competitive messaging, launches, and other sales resources.
Partner with Demand Generation on product messaging, audience insights, content, and creative support for market-facing campaigns.
Partner with Account Management on customer communications and engagement strategies that support relationships, member utilization, retention, and growth.
Lead, coach, and develop team members responsible for marketing communications, content, design, and production.
Establish processes for intake, prioritization, planning, review, production, and delivery while balancing business needs and team capacity.
Maintain an annual calendar and roadmap for product marketing and communications activities, along with accessible libraries of approved messaging, templates, creative assets, customer communications, and product marketing materials.
Foster collaboration, accountability, high-quality execution, and continuous improvement.
Travel occasionally as needed for business, including on-site meetings, company retreats, training sessions, or other business events.

Benefits

Medical, dental, and vision insurance coverage.
Employer contributions to 401(k) retirement plans and Health Savings Accounts (HSA).
Company-sponsored life, short-term disability, and long-term disability insurance.
Access to Cariloop’s member portal and services for the employee and their family.
Annual subsidy usable across a variety of care needs, including backup care.
Flexible time-away policy.
15 paid company holidays per year.
Quarterly mental health days.
Paid volunteer time away.
Paid parental leave.
Fully paid caregiver leave.