Senior Manager, Product Management - Consumer & Developer Experience (Marketing Audience Platforms Lead)

Capital One • McLean, VA

3d • $182,500 - $249,900

About The Position

The Marketing Audience Platforms Lead will architect the enterprise data backbone that enables real-time personalization across customer touchpoints. The role defines and executes the strategic evolution of audience platforms, transforming fragmented data layers and traditional segmentation into an intelligent audience ecosystem built around real-time resolution and agentic workflows.

Working at the intersection of customer data architecture, predictive AI, and omnichannel activation, the role champions self-service audience discovery and activation for distributed Lines of Business. It also ensures the platform provides low-latency performance, robust governance, and petabyte-scale resilience.

Capital One expects product managers to demonstrate proficiency in five areas: human-centered product development, business-focused execution, technology-driven innovation, integrated problem solving, and transformational leadership of cross-functional teams.

Requirements

• Currently has, or is in the process of obtaining, a bachelor's or master's degree in a quantitative field (including Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems, or a related quantitative field), Business, or Marketing, with the degree expected to be obtained on or before the scheduled start date; alternatively, a bachelor's degree in any field and four years of Product Management experience.
• Demonstrated proficiency in human-centered product management, business-focused execution, technology-driven solutions, integrated problem solving, and transformational leadership.

Nice To Haves

• Experience translating business strategy and analysis into consumer-facing digital products.

Responsibilities

• Define the multi-year vision for the marketing audience engine, integrating Customer Data Platforms (CDPs), identity resolution networks, and downstream activation channels into a unified ecosystem.
• Integrate agentic AI and predictive modeling to enable marketers to generate, refine, and optimize audiences through natural-language and automated workflows.
• Champion platform reliability, query efficiency, and low-latency activation across modern cloud data architectures in partnership with engineering and technical product teams.
• Establish a multi-tenant self-service platform that enables Lines of Business to build, analyze, and syndicate audiences with fewer operational dependencies.
• Manage strategic alignment with audience and CDP vendors, cloud data providers, and system integrators to develop roadmaps for the enterprise technology stack.
• Establish automated controls for data ethics, consumer privacy compliance, and role-based auditability while supporting marketing velocity.
• Understand internal and external customer needs to innovate product solutions.
• Deliver business outcomes through leverage and execution excellence.
• Use technology to deliver innovative and resilient solutions for near- and long-term value.
• Identify and resolve complex problems while mitigating product risks.
• Lead cross-functional teams to solve customer problems and drive organizational alignment.

Benefits

• Comprehensive health, financial, and other benefits supporting total well-being.
• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior