Senior Manager, Performance Creative Strategy – Fanatics Markets (6-Month Contract)

Fanatics Betting & Gaming

16h•$70 - $80

About The Position

Fanatics Betting & Gaming is seeking a Senior Manager, Performance Creative Strategy to shape the strategic priorities, audience opportunities, and learning agenda for Fanatics Markets performance creative. Reporting to the Senior Director, Performance Creative & GTM, this six-month contract role connects fan insight, creative development, and performance results across acquisition, engagement, and retention. The role partners closely with the Online Sportsbook (OSB) Performance Creative team to align priorities, share learnings, and avoid duplicated effort across products. The successful candidate will develop performance creative strategy across paid social, app networks, CTV, affiliates, and lifecycle channels; build a creative variation framework; translate business objectives and fan insights into briefs; and own a high-velocity testing agenda. They will collaborate with Media, Analytics, CRM, the Creative Studio, Integrated Marketing, Brand, affiliates, Legal, Compliance, Creative Operations, and internal producers to support effective, measurable, and compliant creative. The Creative Studio retains ownership of creative direction and execution. Within six months, the role is expected to establish a Markets testing agenda and monthly cadence, document a creative variation framework, create a shared testing and learning rhythm with OSB, deliver briefs and test readouts with winning work scaled into the always-on mix, and prepare a learnings library and handover documentation. Occasional travel for team meetings and Fanatics events may be required.

Requirements

At least 5 years of experience in creative strategy, performance creative, or brand strategy.
Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it.
Strong knowledge of platform-native creative across Meta, TikTok, YouTube, Snap, and app networks, including UGC and creator formats.
Hands-on experience running creative testing programs at volume.
Strong analytical skills and ability to interpret performance data and translate it into clear recommendations.
Excellent storytelling and writing skills, from short hooks to campaign narratives and performance readouts.
Experience working across matrixed teams and influencing work not directly owned.
Ability to ramp quickly and deliver within a fixed-term engagement.
Willingness to travel occasionally for team meetings and Fanatics events.

Nice To Haves

Experience in a fast-growing D2C brand, mobile app, sports, gaming, or entertainment business.

Responsibilities

Drive Markets performance creative strategy across paid social, app networks, CTV, affiliates, and lifecycle, aligned with business priorities, audience insight, and brand positioning.
Build and maintain the Markets creative variation framework, mapping hooks, angles, reasons to believe, formats, and offers to audiences and funnel stages.
Translate business objectives and fan insight into clear, inspiring briefs for the internal creative team, including messaging territories, hook hypotheses, angles, and iteration briefs.
Own the Markets testing agenda, define learning objectives and success measures, and determine which tests run each month.
Run a high-velocity testing program across hooks, openers, formats, offers, and creators to improve hit rate and speed to learning.
Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply findings to future briefs.
Write concise test readouts and maintain a living library of what works for Markets audiences, sharing it with the OSB team.
Identify performance territories, audience tensions, and messaging opportunities to support creative briefs.
Support brand and full-funnel campaign briefs by defining performance requirements with Integrated Marketing and Media before creative development.
Partner with the Creative Studio to translate requirements into effective creative while respecting the Studio's ownership of creative direction and execution.
Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios, and platform-native versions to extend campaign moments into always-on performance and lifecycle.
Source fan insight, competitor ad libraries, creator content, and platform trends to identify new angles and white space.
Contribute a performance perspective to creative insight sessions and brainstorms in collaboration with the Creative Studio.
Share performance learnings and recommendations in GTM forums and monthly reviews.
Establish a Markets testing agenda and monthly testing cadence within the first 30 days.
Create a shared testing and learnings rhythm with the OSB Performance Creative team, align briefs and calendars, pool learnings, and adapt proven OSB creative for Markets where appropriate.
Coordinate with the internal producer, who owns production timelines and delivery, to keep briefs, priorities, and the content calendar aligned.
Work with Brand and Integrated Marketing to embed performance best practices into campaigns across the funnel.
Partner with Media, Analytics, and CRM to define success measures, interpret results, and feed learnings back into strategy.
Partner with the affiliate team on UGC briefs aligned to channel best practices.
Work with Legal, Compliance, and Creative Operations to ensure creative complies with requirements and Responsible Gaming standards.
Deliver a steady flow of briefs, tests, and written readouts; scale winning work into the always-on mix; and prepare a learnings library and handover documentation.