Sr. Marketing Mgr, Paid Social

Stitch Fix

2h • $118,900 - $198,000

About The Position

The Senior Manager, Paid Social leads Stitch Fix’s Paid Social function, overseeing a team of four and directing strategy, investment, execution, and performance across Meta, TikTok, Pinterest, Reddit, YouTube, and emerging platforms. This strategic, analytical, and hands-on leadership role translates business priorities into effective marketing strategies, balances long-term planning with day-to-day optimization, develops a high-performing team, and uses data and insights to guide investment decisions.

Working with Brand, Creative, Data Science, Analytics, Product, Finance, and other cross-functional partners, the role develops marketing strategies to strengthen brand awareness, acquire and reactivate high-value clients, support retention, and drive profitable growth. The position is responsible for full-funnel paid social strategy, a multimillion-dollar annual media budget, team development, campaign analysis and optimization, measurement and testing, forecasting, and improving marketing performance and operational efficiency through AI, automation, and emerging technologies.

Requirements

• At least 8 years of performance marketing experience, with extensive paid social expertise and at least 2 years leading, coaching, and developing teams.
• Demonstrated experience managing multimillion-dollar annual paid social budgets across platforms such as Meta, TikTok, Pinterest, Reddit, and YouTube, with accountability for campaign performance and measurable business results.
• Strong analytical capabilities, including independently evaluating complex performance data, identifying trends and opportunities, and translating insights into actionable business recommendations.
• Proficiency with advertising platforms, business intelligence tools, and spreadsheets.
• Advanced understanding of full-funnel marketing, including audience segmentation, acquisition, retention, reactivation, creative strategy, bidding, and campaign optimization.
• Experience with marketing measurement and attribution, including incrementality testing, conversion and brand-lift studies, geo-lift studies, marketing mix modeling, and web and app tracking.
• Familiarity with Meta Aggregated Event Measurement, SKAdNetwork, and mobile measurement platforms such as AppsFlyer.
• Ability to manage competing priorities, exercise independent judgment, and make strategic decisions that balance business objectives, resources, and performance outcomes.
• Experience partnering with Finance, Data Science, and Analytics on forecasting, budget planning, audience modeling, experimentation, and investment optimization.
• Strong creative and integrated marketing judgment, with experience collaborating across Brand, Creative, Organic Social, Influencer, Product, and Lifecycle Marketing teams.
• Excellent communication and stakeholder management skills, including presenting complex performance insights, influencing decisions, and building alignment across teams and senior leadership.
• Demonstrated leadership capabilities, including setting expectations, developing talent, providing actionable feedback, and driving accountability.
• Experience using AI, automation, and emerging marketing technologies to improve campaign performance, analytical capabilities, and operational efficiency, and the ability to evaluate and responsibly implement new solutions.

Nice To Haves

• Past experience advertising a subscription or multi-sided marketplace product, particularly one with complex client journeys or recurring revenue models.
• Experience developing differentiated strategies for business lines, audiences, or client segments with different needs, behaviors, economics, and creative considerations.
• Familiarity with first-party data, CRM audiences, product feeds and catalogs, server-side measurement, conversion APIs, identity and signal-quality considerations, and privacy-related changes affecting digital advertising.

Responsibilities

• Lead full-funnel paid social strategy and manage a multimillion-dollar annual media budget across established and emerging platforms, including investment allocation, budget pacing, and optimization.
• Lead, coach, and develop a team of four paid social marketers by setting priorities and performance expectations, providing feedback, supporting professional development, and encouraging independent decision-making.
• Analyze campaign, audience, creative, and business performance using advertising platforms, Looker, and other analytical tools; diagnose trends and issues and recommend actions to improve marketing effectiveness and business results.
• Partner with Data Science and Analytics to strengthen audience targeting, attribution, incrementality measurement, marketing mix modeling, and web and app measurement.
• Develop and execute a structured testing roadmap across creative, audiences, bidding strategies, campaign structures, and emerging opportunities.
• Partner with Brand, Creative, Organic Social, Influencer, and Product teams to develop integrated campaigns and align audience and messaging strategies for product launches, promotions, sponsorships, and other priorities.
• Collaborate with Finance and senior leadership on forecasting, investment planning, performance targets, and resource allocation; communicate results, risks, opportunities, and recommendations.
• Identify and implement opportunities to improve marketing performance and operational efficiency through AI, automation, and emerging marketing technologies; evaluate tools and capabilities for campaign effectiveness, reporting, and team productivity.

Benefits

• Competitive compensation package.
• Medical, dental, vision, and other benefits.
• Annual bonus eligibility.
• Eligibility for new hire and ongoing restricted stock unit grants, depending on employee and company performance.
• Meaningful career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed