Sr Mgr, Product Marketing
About The Position
The Senior Manager, Product Marketing manages overall product line management strategy, priorities, and regular product management efforts for Advanced Energy products. The role manages the medical business unit’s product lines in international markets to achieve revenue, profit, market-share, innovation, and customer-penetration goals. It defines objectives for Product Manager staff and their interactions with other departments. The position is based primarily in Advanced Energy’s Denver, Colorado office; Eden Prairie, Minnesota, and Wilmington, Massachusetts, may also be considered. It works in a standard office environment, uses general office equipment, involves significant interdepartmental communication, and anticipates domestic and international travel of up to 25% of work time. Extended hours may be necessary depending on market conditions.
Requirements
- At least 8 years of experience as a Product Manager or Product Line Manager.
- At least 5 years of experience managing a team of Product Managers across a diverse product portfolio.
- Demonstrated leadership and team-management skills.
- Excellent face-to-face communication skills, including communication across international locations and in a matrix environment.
- Familiarity and a track record with business-to-business negotiations.
- Ability to make effective decisions amid ambiguity.
- Good organizational skills and ability to manage multiple priorities and tasks.
- Ability to integrate technical and marketing concepts.
- Willingness to travel in support of company activities.
- Knowledge of Advanced Energy customers, their applications, and their industries.
- Understanding of the company’s products.
- Working knowledge of product marketing concepts.
- Bachelor of Science in Electrical/Electronic Engineering or Science, or equivalent.
Nice To Haves
- At least 5 years of Power Supply / Power Electronics market experience.
- Product experience in the Medical Equipment market.
- Experience working with third-party Sales Representatives and Distributors.
- Advanced degree, including an M.S., Ph.D., or MBA.
Responsibilities
- Manage product line management for the medical business unit, including business context, customer-segment targeting, product and service lifecycles, forecasting, and profitability across organizational boundaries.
- Assess the business and market viability of new product concepts from Research and Development, Sales, Business Development, Strategic Marketing, customers, and other sources.
- Validate target-segment market requirements through customer visits and secondary research.
- Work with internal and external stakeholders to prioritize product development, balancing resources, schedules, and other tradeoffs.
- Manage directly reporting Product Managers, including personnel matters, budgets, activities, mentoring, morale, and skill development.
- Define Product Managers’ roles and interfaces with Engineering, Strategic Marketing, Sales, Operations, Marketing Communications, and Customer Service, and ensure the interfaces work effectively in both directions.
- Follow Advanced Energy processes, particularly product development processes, and introduce tools or processes when appropriate to help Product Managers work effectively.
- Direct product introductions, competitive positioning, and pricing guidelines with Marketing Communications, Strategic Marketing, Sales, Operations, and Service & Support.
- Develop and implement product marketing strategies and programs with Marketing Communications to promote products and product lines.
- Measure and report portfolio performance, including revenue, profitability, market share, and design wins, in support of executive priorities and initiatives.
- Lead or delegate the annual business-planning process for assigned product lines.
- Perform product management or other duties as assigned or necessary.
Benefits
- Annual pay-for-performance incentive plan.
- Discounted Employee Stock Purchase Plan.
- Multiple medical plans.
- Short- and long-term disability insurance and life insurance.
- Health savings and flexible spending accounts.
- Three weeks of paid vacation, seven days of paid sick time, and 12 paid holidays.
- Eight hours of paid volunteer time off.
- Eight weeks of paid parental leave for both parents.
- Company-matched 401(k).
- Tuition reimbursement.
- Expanded mental health coverage and employee assistance programs.
- Voluntary critical illness, accident, hospital indemnity, pet insurance, identity theft, and legal assistance benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
