Senior Manager, Paid Social
About The Position
CVS Health is seeking a strategic, results-driven paid media leader to help build its Social & Search Marketing organization and transform how customers discover, engage with, and choose CVS across digital platforms. The role leads paid social and social search programs, developing and managing full-funnel strategies that deliver measurable business outcomes. The position balances strategic planning with hands-on campaign execution, audience and investment recommendations, creative evaluation, optimization, and performance measurement. The successful candidate will use audience insights, first-party and platform data, testing methodologies, and campaign performance data to improve results. The role partners with creative, analytics, CRM, loyalty, brand, and agency teams; influences stakeholders; and leads projects, agencies, or team members in a fast-paced, highly matrixed environment. Integrating paid social with search marketing, activating first-party data, amplifying influencer content, and applying advanced marketing measurement are relevant areas of expertise.
Requirements
- At least 7 years of experience in paid social, performance marketing, digital media, or social search.
- Hands-on expertise across major social advertising platforms.
- Experience developing and managing full-funnel paid media strategies.
- Strong campaign optimization, budget management, and performance marketing expertise.
- Experience integrating paid social with search marketing.
- Strong analytical, reporting, and data interpretation skills, including the ability to translate data into business decisions.
- Experience partnering with creative teams to develop performance-focused content.
- Ability to build audience targeting and segmentation strategies.
- Strong communication, presentation, storytelling, and stakeholder management skills.
- Experience leading projects, agencies, or team members in a marketing environment.
- High school diploma or GED required.
Nice To Haves
- Bachelor's degree preferred.
- Experience in retail, healthcare, or another consumer-facing industry.
- Experience using CRM and first-party customer data for audience activation.
- Knowledge of marketing measurement methodologies, including MMM, MTA, and incrementality testing.
- Experience with influencer marketing, creator partnerships, and content amplification.
- Familiarity with influencer whitelisting, usage rights, and brand safety practices.
- Experience in complex, highly matrixed organizations.
- Demonstrated success leading integrated paid media programs across multiple channels.
Responsibilities
- Lead paid social and social search programs.
- Develop and manage full-funnel paid media strategies across major social advertising platforms.
- Manage campaign budgets and optimize campaigns for performance, efficiency, and growth.
- Develop audience targeting and segmentation strategies using first-party and platform data.
- Lead testing, optimization, reporting, and performance measurement initiatives.
- Partner with creative teams to develop and assess performance-focused content.
- Integrate paid social strategies with search marketing.
- Collaborate with analytics, CRM, loyalty, brand, and agency teams.
- Manage projects, agencies, and team members.
- Communicate recommendations and results to stakeholders through presentations and business storytelling.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- CVS Health bonus, commission, or short-term incentive program eligibility
- Equity award program target
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
