Senior Manager, Paid Social

CVS Health•Woonsocket, RI

10d

About The Position

CVS Health is building a Social & Search Marketing organization to transform how customers discover, engage with, and choose CVS across digital platforms. The Senior Manager, Paid Social is a strategic, results-driven paid media leader responsible for developing, executing, and optimizing full-funnel campaigns that deliver measurable business outcomes. The role combines strategic planning with hands-on campaign management, audience and investment recommendations, creative evaluation, and optimization for efficiency and growth. The role requires deep expertise across major social advertising platforms, strong analytical and creative capabilities, and the ability to use audience insights, testing, and performance data to improve results. The Senior Manager works with senior leaders and cross-functional partners—including creative, analytics, CRM, loyalty, brand, and agency teams—and leads projects, agencies, and team members in a fast-paced, highly matrixed environment. Integration with search marketing, first-party data activation, influencer content amplification, and advanced measurement are relevant areas of experience. This is a full-time position. The typical base pay range is $82,940 to $182,549 per year. The position is eligible for a CVS Health bonus, commission or short-term incentive program and includes an award target in the company’s equity award program. Benefits include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, subject to eligibility.

Requirements

At least 7 years of experience in paid social, performance marketing, digital media, or social search.
Hands-on expertise across major social advertising platforms.
Experience developing and managing full-funnel paid media strategies.
Strong campaign optimization, budget management, and performance marketing expertise.
Experience integrating paid social and search marketing.
Strong analytical, reporting, and data interpretation skills.
Ability to build audience targeting and segmentation strategies.
Experience partnering with creative teams to develop performance-focused content.
Strong communication, presentation, storytelling, and stakeholder management skills.
Experience leading projects, agencies, or team members in a marketing environment.
Ability to thrive in a fast-paced, performance-driven environment.
High school diploma or GED required.

Nice To Haves

Bachelor’s degree preferred.
Experience in retail, healthcare, or other consumer-facing industries.
Experience using CRM and first-party customer data for audience activation.
Knowledge of marketing measurement methodologies, including MMM, MTA, and incrementality testing.
Experience with influencer marketing, creator partnerships, and content amplification.
Familiarity with influencer whitelisting, usage rights, and brand safety practices.
Experience working within complex, highly matrixed organizations.
Demonstrated success leading integrated paid media programs across multiple channels.

Responsibilities

Develop and manage full-funnel paid media strategies.
Execute and optimize paid social campaigns across major social advertising platforms.
Manage campaign budgets and improve performance through testing and optimization.
Develop audience targeting and segmentation strategies using first-party and platform data.
Integrate paid social strategies with search marketing.
Analyze, report on, and interpret campaign performance to inform business decisions.
Partner with creative teams to develop performance-focused content and evaluate creative performance.
Lead performance measurement and testing initiatives.
Partner with creative, analytics, CRM, loyalty, brand, and agency teams.
Manage projects, agencies, and team members.
Develop audience and investment recommendations and communicate them to stakeholders and senior leadership.