Manager, Paid Social

Ovative Group•Minneapolis, MN

5d•$90,000 - $132,000•Hybrid

About The Position

The Manager, Paid Social leads enterprise-level paid social strategy, execution, optimization, and client relationships at Ovative Group. The role helps clients measure and optimize paid social campaigns for their broader enterprise impact, including online and offline outcomes. It calls for strong critical thinking, sophisticated digital media expertise, effective client management, and team leadership. The position also contributes to cross-functional digital strategy and the development of scalable team practices.

Requirements

At least 5 years of experience with direct responsibility for enterprise-level paid social advertising programs.
At least 1 year of experience managing direct reports.
Strong communication and extensive client management experience, internal or external.
A proven record of driving strong positive results through paid social channels.
Mastery of performance-based direct response marketing programs.
Experience executing through platform user interfaces and ad-serving or ad-tech tools.
Experience managing external partners.
Sound conceptual and analytical problem-solving skills.
Exceptional attention to detail.
Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams.

Nice To Haves

Experience leading paid media programs for large-scale retailers, omnichannel retail brands, or e-commerce businesses, including cross-channel activation collaboration.
Hands-on experience planning, activating, and measuring Retail Media Network campaigns.
Strong digital agency experience or experience as a digital lead on the client side.
Previous experience in performance marketing, retail, or e-commerce.
Experience with bid technology platforms.

Responsibilities

Serve as a paid social subject matter expert, evolve best practices, assess and partner with technology providers, manage planning and execution tools, and monitor emerging trends.
Develop and advance multi-channel digital media strategies and roadmaps aligned with client growth goals, with a focus on retail and omnichannel use cases.
Contribute media expertise to cross-functional marketing strategy projects and identify synergies across clients’ digital channels.
Lead day-to-day paid social campaign planning, strategy documentation, targeting and segmentation, bidding, testing, analysis, reporting, creative trafficking, and site and inventory management.
Manage privacy and do-not-track developments directly or with other media partners, and manage strategic partners.
Build and maintain team processes, quality-assurance checklists, and documentation for consistent, scalable execution.
Define client program objectives, tactics, and KPIs; develop client communications; and lead tactical planning and execution.
Manage and grow client relationships, build trust and credibility, and influence client stakeholders to advance strategies and measurement toward enterprise impact.
Recruit, train, and manage team members and direct reports; foster open communication and 360-degree feedback; and support employees’ goals.
Design, implement, and improve team operating rhythms, workflows, and processes, including meetings, intake, prioritization, quality assurance, and documentation.

Benefits

Annual bonus opportunity of 20% of base salary.
Competitive health insurance options, including same-sex partners.
Family formation benefits, including reimbursement options for fertility, pregnancy, and parenting needs.
Generous paid vacation policy.
401(k) match program.
Monthly stipend for mobile phone and data plan.
Sabbatical program.
Charitable giving program with time and financial matching.
Frequent paid travel to the Minneapolis headquarters for company and team events and in-person collaboration.
Access to office spaces in Minneapolis, New York City, and Chicago.