Manager, Paid Social

DEPT®

5d•$60,100 - $75,000•Remote

About The Position

The Manager, Paid Social leads high-impact social media campaigns for a portfolio of clients, driving growth and meeting or exceeding client expectations. The role develops paid social strategy and tactical roadmaps, manages platform optimization and monitoring, and applies audience targeting, creative testing, and measurement to achieve client goals. It also contributes to performance dashboards, client presentations, account plans, and agency thought leadership. The Manager prioritizes initiatives with the greatest potential impact, ensures accurate execution and strong stewardship of client budgets and brand standards, and partners with Client Partners on recommendations and client communications. The role also coaches and mentors team members, supporting their onboarding and growth in technical and strategic paid social capabilities.

Requirements

At least 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager, and with analytics tools.
Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization.
Experience managing campaigns across awareness, consideration, and performance objectives, with a strong understanding of full-funnel activation.
Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy.
Ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools for performance tracking and insights.
Excellent written and verbal communication skills, including experience contributing to client-facing presentations and strategic storytelling.
Experience mentoring or managing junior team members and supporting their skill development, performance growth, and engagement.

Responsibilities

Lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals.
Develop and implement platform-specific optimization and monitoring strategies across channels such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit.
Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, aligning them with broader account and marketing strategies.
Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives.
Partner with Client Partners to provide clear, strategic paid social recommendations and support client-facing communications.
Contribute paid social insights and narratives to client deliverables, including tactical plans, creative strategies, and business reviews.
Ensure paid social work undergoes rigorous quality assurance and is executed accurately, while maintaining strong stewardship of client budgets and brand standards.
Participate in client calls and client-facing reporting calls and status meetings where applicable.
Coach and mentor team members, supporting onboarding, account context, and development of technical and strategic paid social capabilities.
Contribute to agency thought leadership and help build a high-performing team.