Manager, Paid Social

Adelphi Group•New York, NY

13d•$50,000 - $95,000•Hybrid

About The Position

Omnicom Media is seeking a Social Media Manager to manage paid social campaign execution and help drive digital strategy in support of client goals. The role provides leadership across client and agency teams, manages and develops junior team members, and takes accountability for plans, priorities, campaign delivery, and appropriate escalation of concerns. The manager is expected to communicate clearly, collaborate effectively, and contribute proactive ideas and process improvements. The position oversees paid social campaign management, including pacing, reporting, and optimization, and helps develop cross-channel performance strategies. The manager serves as a day-to-day lead for client communications, shares insights and recommendations, and keeps the team informed about industry trends, platform updates, and best practices. The role reports to the Associate Director, Paid Social and works with social strategists and coordinators, strategy and planning teams, Digital Activation colleagues, and media and marketing sciences teams. Employees are expected to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager. The listed salary range is $50,000–$95,000.

Requirements

Bachelor’s degree in marketing, advertising, or communications, or relevant post-secondary education, training, or equivalent experience.
At least 3 years of hands-on-keyboard experience managing paid social media accounts.
Experience managing a team, delegating tasks, and providing growth opportunities.
Deep understanding of social performance campaigns and activation.
Knowledge of paid social optimization, forecasting, opportunity and gap analysis, campaign management tools and bid management, social platforms across awareness, consideration, and conversion objectives, research tools and competitive analysis, budget pacing and billing, integrated media, and industry trends.
General knowledge of direct marketing principles and strategies.
Strong presentation, communication, and listening skills.
Strong organizational skills and ability to manage multiple projects simultaneously.
Confidence analyzing and acting on marketing data.
Proactive self-starter with the ability to communicate effectively, manage up, and exercise appropriate judgment in escalating concerns.

Responsibilities

Drive digital strategy and associated tactics to meet client goals, working with account leads.
Lead client and departmental teams, prioritizing and negotiating needs among stakeholders.
Manage, mentor, train, and develop junior team members; delegate work and support their growth.
Prioritize quarterly goals and ad-hoc requests and ensure timely execution to client expectations.
Solve problems, proactively address issues, and escalate concerns appropriately.
Share learnings and best practices across the organization and establish functional expertise within the department and client team.
Identify process improvements that increase team efficiency and effectiveness.
Bring proactive ideas and opportunities to meet client goals and grow the business.
Consult, educate, and negotiate with clients and agency partners.
Communicate paid media insights, reporting, trends, and initiatives to clients, agency partners, and vendors.
Present recommendations and ideas, and communicate successes to clients and internal teams.
Educate client teams about trends, best practices, and technologies.
Oversee paid social campaign management, including pacing, reporting, and optimization.
Help strategists and coordinators develop insights and actions aligned with client goals.
Develop cross-channel performance strategies and maintain current knowledge of industry and partner updates.
Lead day-to-day client communications and ensure communication across agency capabilities and performance teams.