Senior Manager, Paid Social Media, Consumer Solutions

Labcorp•Durham, NC

12d•Hybrid

About The Position

Labcorp is seeking a Senior Manager, Paid Social Media, Consumer Solutions to lead the strategy, growth, and performance of Labcorp OnDemand’s paid social channel as a key driver of customer acquisition and revenue. The role owns the paid social roadmap end-to-end, including audience strategy, media investment, creative testing, measurement, and optimization across social platforms. It also leads the influencer marketing strategy and oversees agency partners responsible for creator identification, activation, and management, ensuring programs deliver measurable business results and integrate with the broader growth marketing ecosystem. The position defines and evolves full-funnel social strategies, identifies growth opportunities, translates performance data into investment decisions, and collaborates with Creative, Analytics, Brand, Product Marketing, Organic Social, and agency teams. It requires strategic thinking, analytical rigor, creative leadership, operational excellence, and the ability to balance planning with hands-on execution. The role reports to the Director of Consumer Acquisition. The position is based in Burlington or Durham, North Carolina, with a hybrid schedule requiring at least three in-office days per week.

Requirements

Bachelor’s degree.
At least 5 years of experience in paid social, performance marketing, growth marketing, or digital acquisition roles.
Experience leveraging creator-led content across paid, earned, and owned channels to drive engagement and performance.
Strong understanding of marketing attribution, incrementality testing, and multi-channel measurement approaches.
Demonstrated success owning and scaling high-growth paid media programs, with direct accountability for revenue, customer acquisition, profitability, and efficiency metrics.
Experience developing full-funnel acquisition strategies beyond lower-funnel conversion optimization.
Experience leading agency relationships and managing external partners to deliver measurable business outcomes.
Experience developing influencer or creator marketing strategies, including performance-focused creator programs.
Deep expertise across Meta, TikTok, Pinterest, and emerging social platforms.
Strong understanding of attribution, incrementality, media measurement, audience strategy, creative testing, and conversion optimization.
Ability to translate complex data into clear business recommendations and investment decisions.
Ability to connect channel-level decisions to enterprise business objectives and influence cross-functional stakeholders and agency partners.
Expertise in paid social, performance creative strategy, audience development, measurement, and conversion optimization.
Exceptional analytical skills, including synthesizing complex and ambiguous data into actionable growth strategies.
Ability to identify market opportunities and build scalable acquisition programs.
Strong agency management and partner leadership skills.
Ability to balance strategic thinking with hands-on execution in a fast-paced, growth-oriented environment.

Nice To Haves

At least 2 years of experience in healthcare, wellness, digital health, or another consumer-regulated industry, with an understanding of consumer marketing compliance considerations.

Responsibilities

Own and scale Labcorp OnDemand’s paid social program, setting its long-term vision, strategy, and roadmap.
Define and evolve full-funnel social strategies that drive awareness, consideration, acquisition, and customer lifetime value.
Drive customer acquisition, revenue growth, efficiency, customer quality, and return on advertising spend.
Develop and execute a testing roadmap covering creative, audience targeting, messaging, placements, bidding strategies, landing pages, and emerging platform capabilities.
Lead paid social creative strategy with Creative, Brand, and agency teams to improve performance and customer engagement.
Own the influencer marketing strategy and identify opportunities to use creators to drive visibility, engagement, and customer acquisition.
Manage the influencer marketing agency, including strategic planning, performance management, creator selection oversight, measurement, budget stewardship, and business objectives.
Partner with Analytics on measurement frameworks and turn attribution, incrementality, lift studies, media mix modeling, and platform reporting into investment decisions.
Present strategic recommendations and channel performance insights to senior leadership and advocate for channel results.
Influence cross-functional initiatives to improve customer acquisition, engagement, and conversion across the consumer journey.
Develop channel forecasts, investment recommendations, and growth plans in support of annual business objectives.
Lead paid social audience strategy, media investment, measurement, and optimization across key social platforms.
Partner with Creative, Analytics, Brand, Product Marketing, Organic Social, and agency teams to drive efficient, scalable growth.
Oversee agency partners responsible for creator identification, activation, and management.