Senior Manager, Paid Social Media, Consumer Solutions

Labcorp•Durham, NC

10d•Hybrid

About The Position

Labcorp is seeking a Senior Manager, Paid Social Media, Consumer Solutions to lead the strategy, growth, and performance of Labcorp OnDemand’s paid social channel as a key driver of customer acquisition and revenue growth. The role owns the paid social roadmap end to end, including audience strategy, media investment, creative testing, measurement, and optimization across major social platforms. It also leads the influencer marketing strategy and agency relationships, ensuring creator programs produce measurable business outcomes and integrate with the broader growth marketing ecosystem. The position develops full-funnel social strategies, identifies growth opportunities, translates performance data into investment decisions, and partners with Creative, Analytics, Brand, Product Marketing, Organic Social, and agency teams. It combines strategic planning, analytical rigor, creative leadership, and hands-on execution. The role reports to the Director of Consumer Acquisition and follows a hybrid schedule with at least three in-office days each week in Burlington, NC, or Durham, NC.

Requirements

Bachelor’s degree.
At least 5 years of experience in paid social, performance marketing, growth marketing, or digital acquisition roles.
Deep expertise across Meta, TikTok, Pinterest, and emerging social platforms.
Strong understanding of attribution, incrementality, media measurement, audience strategy, creative testing, and conversion optimization.
Demonstrated success owning and scaling paid media programs, with accountability for revenue, customer acquisition, profitability, and efficiency metrics.
Experience developing full-funnel acquisition strategies beyond lower-funnel conversion optimization.
Experience leading agency relationships and managing external partners to achieve measurable business outcomes.
Experience developing influencer or creator marketing strategies, including performance-focused creator programs.
Experience leveraging creator-led content across paid, earned, and owned channels.
Ability to translate complex data into clear business recommendations and investment decisions.
Strategic growth thinking and ability to connect channel decisions to enterprise objectives.
Executive presence and ability to influence cross-functional stakeholders and agency partners.
Strong analytical skills and ability to turn complex or ambiguous data into actionable growth strategies.
Ability to identify market opportunities and build scalable acquisition programs.
Strong agency management and partner leadership skills.
Ability to balance strategic thinking with hands-on execution in a fast-paced, growth-oriented environment.

Nice To Haves

At least 2 years of experience in healthcare, wellness, digital health, or another consumer regulated industry, with an understanding of compliance considerations in consumer marketing.

Responsibilities

Own and scale Labcorp OnDemand’s paid social program, including its long-term vision, strategy, and roadmap.
Develop full-funnel social strategies to drive awareness, consideration, acquisition, and customer lifetime value.
Drive customer acquisition, revenue growth, efficiency, customer quality, and return on advertising spend.
Develop and execute testing across creative, audience targeting, messaging, placements, bidding strategies, landing pages, and emerging platform capabilities.
Lead paid social creative strategy with Creative, Brand, and agency teams.
Own the influencer marketing strategy and identify creator opportunities to drive brand visibility, engagement, and acquisition.
Manage the influencer marketing agency, including planning, performance management, creator selection oversight, measurement, budgets, and business outcomes.
Partner with Analytics to develop measurement frameworks and use attribution, incrementality, lift studies, media mix modeling, and platform reporting to inform investment decisions.
Present strategic recommendations and channel performance insights to senior leadership.
Influence cross-functional initiatives that improve acquisition, engagement, and conversion across the consumer journey.
Develop channel forecasts, investment recommendations, and growth plans to support annual business objectives.
Partner with Creative, Analytics, Brand, Product Marketing, Organic Social, and agency teams to drive scalable growth.