Senior Manager of Shopper Marketing, CVS

Bayer•Tulsa, OK

1d•$144,400 - $216,600•Remote

About The Position

The Senior Manager of Shopper Marketing will play a pivotal leadership role within the Integrated Marketing and CVS Sales teams at Bayer Consumer Health, US. This position is essential for influencing investment decisions and fostering cross-functional support. The focus of this role is to create best-in-class shopper plans that align with Joint Business Plan (JBP) goals, enhance Bayer's profitability, and promote effective household growth. The Senior Manager will take full ownership of developing comprehensive omni-channel strategies, while embedding data-driven thinking into business planning. This role is dedicated to converting shoppers across our full and diverse portfolio of health and wellness brands, addressing category need states, designing tactical plans, and crafting impactful creative solutions. Additionally, the role encompasses establishing learning plans for measurement and analysis, ensuring each campaign's success and identifying opportunities for optimization.

Requirements

Bachelor’s degree is required.
Strong analytical capabilities with a focus on leveraging data to inform strategic decisions and drive campaign success.
Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels.
Proven track record of leading cross-functional teams and driving collaboration to achieve business objectives.
Ability to think strategically and creatively to solve complex challenges in the shopper marketing landscape.
Strong history of effective planning, prioritization, adaptability and execution of tasks within specified timeframes.

Nice To Haves

M.B.A. preferred
A minimum of 5 years of progressive experience in the Consumer-Packaged Goods (CPG) industry.
10 years of overall Marketing experience
Most of this experience should be in shopper marketing, specifically including work with CVS and CMX
Agency experience is also encouraged.

Responsibilities

Lead the creation and execution of omni-channel marketing campaigns that align with Bayer’s brand objectives and retailer strategies.
Collaborate with Brand, Commercial Strategy, Ecommerce, Insights, Media Strategy, Media Activation, and Sales teams to drive incremental growth for our OTC category.
As a senior subject matter expert in shopper marketing, influence investment decisions and drive cross-functional support to deliver best-in-class shopper marketing plans that meet Joint Business Plan (JBP) goals, enhance Bayer’s profitability, and facilitate effective growth within households.
Take full ownership of creating holistic omni-channel strategies that are grounded in CVS 1P data. Analyzing shopper behavior and category need states to design tactical plans and impactful creative that resonate with consumers.
Co-develop learning plans for measuring the effectiveness of each campaign, along with Retail Media Strategists and Data partners. Use insights gained from analysis to inform future strategies and optimize ongoing campaigns for better performance.
Champion a culture of continuous learning and education around retail, bringing forward thought leadership.
Work closely with creative teams to ensure that all marketing materials are engaging and aligned with brand messaging, while also being tailored to meet the specific needs of the CVS shopper.
Act as a subject matter expert to guide investment decisions and foster cross-functional support for shopper marketing initiatives.
Must travel once per month. Predominately to New Jersey or Rhode Island.