Associate Manager, Shopper Marketing
About The Position
PIM Brands is seeking an Associate Manager, Shopper Marketing to join its Sales department at the company’s headquarters in Park Ridge, New Jersey. The role supports the development and execution of shopper marketing programs designed to drive conversion and retail growth. As part of a lean, high-impact team, the Associate Manager contributes strategically while also managing hands-on execution, partnering with Sales, Brand, and external agencies to deliver programs across key retail customers and channels. The position reports to the Director, Shopper Marketing. The role is on-site Monday through Friday, with remote work once per month on a Friday and summer Fridays between Memorial Day weekend and Labor Day weekend. The stated pay range is $70,000–$100,000. PIM Brands offers a comprehensive benefits package effective on day one, along with total compensation that may include a bonus, 401(k) match, and other incentives based on eligibility and position.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 4–7 years of experience in shopper marketing, trade marketing, sales strategy, or related CPG roles.
- Consumer packaged goods (CPG) industry experience required.
- Experience working with retailers; grocery, mass, or convenience retail experience is preferred.
- Strong analytical skills.
- Experience with syndicated data and Excel/PowerPoint.
- Ability to manage multiple priorities with strong attention to detail.
- Strong commercial mindset and understanding of how marketing drives sales.
- Ability to work collaboratively and cross-functionally.
- Creative problem-solving skills and ability to translate insights into actionable ideas.
- Proactive, self-directed approach and comfort taking significant ownership in a lean team.
- Excellent communication skills and ability to influence cross-functional partners.
- Passion for retail, merchandising, and shopper behavior.
- Ability to work on-site Monday through Friday, with remote work once per month on a Friday and summer Fridays between Memorial Day weekend and Labor Day weekend.
Nice To Haves
- CPG food industry experience.
- Commercial strategy or sales operations experience.
- SAP experience.
Responsibilities
- Support the development and lead execution of national and account-specific shopper marketing programs across priority retailers and channels, including shopper messaging, consumer promotions, retail assets, and selling tools.
- Execute conversion-driving in-store and omnichannel tactics, including displays, signage, digital, and retail media.
- Develop creative messaging, shopper engagement, and conversion-driving concepts.
- Assist in developing and own execution of the digital coupons and consumer promotions plan.
- Partner with Sales to customize shopper programs aligned with national brand plans, customer business plans, and business objectives.
- Support key retailer meetings with insights, presentations, and activation ideas.
- Translate retailer needs into actionable marketing programs.
- Analyze syndicated data, point-of-sale data, and shopper insights to identify opportunities.
- Track program and promotion performance and provide post-event recaps and recommendations.
- Monitor competitive activity and in-store execution to inform future plans.
- Monitor brand representation at retail using platforms such as Numerator Circular tracking.
- Coordinate with Marketing, Retail Media, and Creative teams to align consumer campaigns and shopper activations.
- Manage relationships with external shopper marketing agencies and their key deliverables.
- Coordinate with Sales Planning and Category Management on shelving, assortment, and merchandising opportunities.
- Manage marketing and legal approval processes to deliver assets on time and within budget.
- Assist in managing shopper marketing budgets, timelines, and deliverables.
- Ensure execution across multiple programs simultaneously in a fast-paced environment.
Benefits
- Comprehensive benefits package effective day one, including medical, dental, vision, disability, and insurance plans.
- Bonus, 401(k) plan match, and other incentives, based on eligibility and position.
- Personal time off, vacation time, floating days, and observed holidays.
- Business casual dress.
- Internal career advancement opportunities.
- Professional development and training opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
